Discrimination in The Workplace

For years people have been treated differently based upon their class, race, and gender. This has cause discrimination to take place and destroy people lives mentally in the work environment. Discrimination is unequal treatment of any group of people. This could apply to race, ethnic group, gender, and age (Discrimination, 2011). It has impact one’s social class in the workplace, keeping certain races from establishing deceased paying jobs, and only providing genders with limited job positions. In this paper the writer will be discussing the act of discrimination in the workplace. Social Class The social class was defined by the political power and social status of one’s heritage. Which there are three types of class structures lower, middle, and upper (The Social Organization of Work, pg. 76). The lower class has no job security due to not having any funds saved or assets (The Social Organization of Work, pg. 76). Lower-classman is bound to work at poorly paid jobs such as McDonalds and Burger King. Jobs like these offer no benefits for example health care and pay tuition. If these individuals are laid off or injured the welfare of their families could be in danger (The Social Organization of Work, pg 76). The lower class has a small percentage of offering their children an advantage to a secure job. The lower class is less likely to vote due to the lack of power they posses (The Social Organization of, pg 76). Discrimination in the Workplace Discrimination in the Workplace According to Equal Employment Opportunity Commission, Discrimination charges were up slightly from last year from 99,922 to 99,947. In terms of the volume of charges by protected class, the highest percentages were: †¢Retaliation – 37. 4% †¢Race – 35. 4% †¢Sex/Gender – 28. 4% †¢ADA/Disability – 25. 8% Nine out of ten times when you go into a business meeting, the person you are encountering for the first time has already formed an impression of you based on your communication with them up to that point.Your religion, race, height, nationality and even your gender are factors that most people make quick judgments about. Unfortunately, many of these judgments are bias and assumptions. According to Oxford dictionary, discrimination is the treatment or consideration of, or making a distinction in favor of or against, a person or thing based on the class, or category to which that person or thing belongs rathe r on the individual merit. My reasons for this message are to point out the effects of racial discrimination and how it can be prevented.Discrimination against people with different physical appearance, mental illness, or a different personal preference such as homosexuality is a position where people should never find themselves in. Discrimination affects people from all over the world. People of all ethnicities and from all different walks of life are influenced in some way by workplace discrimination. † One of the most common elements discriminated against is a person’s ethnicity, or their race. This is called Racial Discrimination. We’ve all heard the statistics about first impressions.When you meet someone for the first time, according to research at University of Pennsylvania 7% of their impression of you is based on what you say, 38% on how you say it, and a massive 55% on their appearance and manner. No wonder we worry about choosing our clothes for that all important meeting or job interview. What are the reasons in society that causes prejudice and discrimination? Consequently problems with discrimination are from parental discrimination, traditional labeling, and unfair generalizations. No one is born racist, sexist, or homophobic. Some parents aise their children with negative beliefs about others. This is one of the reasons why it is so hard to get rid of discrimination in our workplace. A parent who is an extremist will more than likely have negative effects on how a child will treat others. In addition traditional labeling is another cause of discrimination. Discriminatory labels have been passed down from generation to generation. For example many children engage in activities such as breaking windows, stealing fruit from other people’s trees, climbing into other people’s yards, or playing hooky from school.In rich neighborhoods, these acts may be viewed by parents, teachers, and police as innocent aspects of t he process of growing up. In poor areas, on the other hand, these same activities might be seen as tendencies towards juvenile delinquency. This sort of labeling can easily lead to workplace bias. Lastly, unfair generalizations are another cause of discrimination. After a single person of a race or sex does something injustice, people tend to group the entire race or sex with that single person’s flawed actions. This tends to happen to minorities quite often in the workplace and also in the social life.All these things that I have listed play a significant role in molding and shaping a person character. Now I’m going to talk about the effects of racial discrimination. Discrimination at work can lead to decreased job performance and lower productivity. Workplace discrimination can impact the level of employee spirits. It goes without saying that if you witness discriminatory acts or are a victim of discrimination, the experience can be crushing. Employees who are expose d to discrimination can begin to surfer the effects of disrespect even if they are not the main target of discrimination.In addition, researchers find evidence that discrimination has a negative impact on one's mental health. Results from the study â€Å"Does Perceived Discrimination Affect Health, Longitudinal Relationships Between Work Discrimination and Women's Physical and Emotional Health† reveal that women were being tested and their level of stress increased after experiencing job discrimination. In another study testing African American women, perceived racial discrimination at work led to higher levels of depression and decreased levels of psychological well-being.These studies suggest that mental stress is caused by work discrimination. Another effect of racial discrimination is that it damages the business reputation. The U. S. Equal Employment Opportunity Commission website contains information about discrimination lawsuits, settlements and awards. Newspapers publ ish stories of high-profile cases and jury trials awarding damages to plaintiffs in discrimination lawsuits. Rumors and truths spread throughout the business community, and potential applicants spread the word about businesses purported to engage in discriminatory employment practices.Allegations of discrimination can even affect the relationship between a company and its suppliers and vendors. All of this takes its toll on an organization's business reputation, its ability to recruit talent and, ultimately, its profitability. The saying â€Å"all publicity is good publicity† doesn't apply when the publicity is about discrimination. On the contrary there are solutions to these problems. These steps will help guide our heart and our morals. There are many ways but I selected two main guides to help us. One way to start the change is by renewing of your minds.We have to change our views by disciplining ourselves. Systematic judgments require more controlled processing and tend to occur when forming impressions of others that can affect our happiness or welfare. Learn to interact with people more on a personal level. Another way to stop discrimination is to report it. Any individual who is the victim of racial discrimination should not allow it to continue. You can report discrimination by documenting the incidents. Next you should report to a supervisor and show him the documentations. Lastly complain to EECO.File a report immediately then wait for EEOC to get back to you so afterwards you can get permission to take legal action if the discrimination is clear. Exercise commitment and patience in your journey to remove stereotyping from the mind and heart. In conclusion, with this in mind learning to dig deep from other people will bring humility. We can remove the snap judgments we make about people because someday we might under authority or be in the position of authority. Because discriminatory behavior can hardly be seen I challenge you to be cautious about what is said or done in the workplace.We can avoid being the attacker or the victim in this situation. These indications I listed are only of the few of our automatic notions about others. We should have an equal shot to an opportunity that is presented to us. ? Bibliography The Beginners Guide To Body Language. † Photograph. http://sapientology. com/body-language/how-to-read-body-language/. Matthew Michael. 2010. Web. 7 Nov 2011. . Haworth, Abigail. â€Å"Forced to Be Fat . † Marie Claire. 21072011: 1-3. Web. 7 Nov. 2011. . (Haworth 1-3) Anderson, M. L. and Taylor, H. F. (2009). Sociology: The Essentials.Belmont, CA: Thomson Wadsworth. Giddens, A. (1991). Introduction to Sociology. New York: W. W. Norton & Company. VerBruggen, Robert. â€Å"Appearance Discrimination’: The New Racism?. † National Review Online. 06292010: 1-4. Web. 7 Nov. 2011. . (VerBruggen 1-4) America Obsession with beauty. † Photograph. The Fashion Spot. Randle Lee. Jelosof t Enterprises, 2008. Web. 8 Nov 2011. . â€Å"Oxford Dictionaries. † Oxford Dictionaries. Oxford University, 01082011. Web. 8 Nov 2011. . Pincus, Debbie . â€Å"Control Freak vs. Pushover Parenting: Why Neither Works . Empowering Parents. n. page. Print. . U. S Equal Employment Opportunity Commision . Privacy Policy. Facts About Race/Color Discrimination. 2012. Web. . Daeragon , Beth . â€Å"NH Employment Law Blog. † NH Employment Law Blog. . (2012): . Web. 19 Nov. 2012. . Pavalko, Eliza, Krysia Mossakowski, and Vanessa Hamilton. â€Å"Does Perceived Discrimination Affect Health? Longitudinal Relationships Between Work Discrimination and Women’s Physical and Emotional Health. † 2001. Maduff and Maduff. (2008) Discrimination. Maduff and Maduff: A Civil Rights Law Firm. 2008 Discrimination in The Workplace For years people have been treated differently based upon their class, race, and gender. This has cause discrimination to take place and destroy people lives mentally in the work environment. Discrimination is unequal treatment of any group of people. This could apply to race, ethnic group, gender, and age (Discrimination, 2011). It has impact one’s social class in the workplace, keeping certain races from establishing deceased paying jobs, and only providing genders with limited job positions. In this paper the writer will be discussing the act of discrimination in the workplace. Social Class The social class was defined by the political power and social status of one’s heritage. Which there are three types of class structures lower, middle, and upper (The Social Organization of Work, pg. 76). The lower class has no job security due to not having any funds saved or assets (The Social Organization of Work, pg. 76). Lower-classman is bound to work at poorly paid jobs such as McDonalds and Burger King. Jobs like these offer no benefits for example health care and pay tuition. If these individuals are laid off or injured the welfare of their families could be in danger (The Social Organization of Work, pg 76). The lower class has a small percentage of offering their children an advantage to a secure job. The lower class is less likely to vote due to the lack of power they posses (The Social Organization of, pg 76). Discrimination in the Workplace Discrimination in the Workplace According to Equal Employment Opportunity Commission, Discrimination charges were up slightly from last year from 99,922 to 99,947. In terms of the volume of charges by protected class, the highest percentages were: †¢Retaliation – 37. 4% †¢Race – 35. 4% †¢Sex/Gender – 28. 4% †¢ADA/Disability – 25. 8% Nine out of ten times when you go into a business meeting, the person you are encountering for the first time has already formed an impression of you based on your communication with them up to that point.Your religion, race, height, nationality and even your gender are factors that most people make quick judgments about. Unfortunately, many of these judgments are bias and assumptions. According to Oxford dictionary, discrimination is the treatment or consideration of, or making a distinction in favor of or against, a person or thing based on the class, or category to which that person or thing belongs rathe r on the individual merit. My reasons for this message are to point out the effects of racial discrimination and how it can be prevented.Discrimination against people with different physical appearance, mental illness, or a different personal preference such as homosexuality is a position where people should never find themselves in. Discrimination affects people from all over the world. People of all ethnicities and from all different walks of life are influenced in some way by workplace discrimination. † One of the most common elements discriminated against is a person’s ethnicity, or their race. This is called Racial Discrimination. We’ve all heard the statistics about first impressions.When you meet someone for the first time, according to research at University of Pennsylvania 7% of their impression of you is based on what you say, 38% on how you say it, and a massive 55% on their appearance and manner. No wonder we worry about choosing our clothes for that all important meeting or job interview. What are the reasons in society that causes prejudice and discrimination? Consequently problems with discrimination are from parental discrimination, traditional labeling, and unfair generalizations. No one is born racist, sexist, or homophobic. Some parents aise their children with negative beliefs about others. This is one of the reasons why it is so hard to get rid of discrimination in our workplace. A parent who is an extremist will more than likely have negative effects on how a child will treat others. In addition traditional labeling is another cause of discrimination. Discriminatory labels have been passed down from generation to generation. For example many children engage in activities such as breaking windows, stealing fruit from other people’s trees, climbing into other people’s yards, or playing hooky from school.In rich neighborhoods, these acts may be viewed by parents, teachers, and police as innocent aspects of t he process of growing up. In poor areas, on the other hand, these same activities might be seen as tendencies towards juvenile delinquency. This sort of labeling can easily lead to workplace bias. Lastly, unfair generalizations are another cause of discrimination. After a single person of a race or sex does something injustice, people tend to group the entire race or sex with that single person’s flawed actions. This tends to happen to minorities quite often in the workplace and also in the social life.All these things that I have listed play a significant role in molding and shaping a person character. Now I’m going to talk about the effects of racial discrimination. Discrimination at work can lead to decreased job performance and lower productivity. Workplace discrimination can impact the level of employee spirits. It goes without saying that if you witness discriminatory acts or are a victim of discrimination, the experience can be crushing. Employees who are expose d to discrimination can begin to surfer the effects of disrespect even if they are not the main target of discrimination.In addition, researchers find evidence that discrimination has a negative impact on one's mental health. Results from the study â€Å"Does Perceived Discrimination Affect Health, Longitudinal Relationships Between Work Discrimination and Women's Physical and Emotional Health† reveal that women were being tested and their level of stress increased after experiencing job discrimination. In another study testing African American women, perceived racial discrimination at work led to higher levels of depression and decreased levels of psychological well-being.These studies suggest that mental stress is caused by work discrimination. Another effect of racial discrimination is that it damages the business reputation. The U. S. Equal Employment Opportunity Commission website contains information about discrimination lawsuits, settlements and awards. Newspapers publ ish stories of high-profile cases and jury trials awarding damages to plaintiffs in discrimination lawsuits. Rumors and truths spread throughout the business community, and potential applicants spread the word about businesses purported to engage in discriminatory employment practices.Allegations of discrimination can even affect the relationship between a company and its suppliers and vendors. All of this takes its toll on an organization's business reputation, its ability to recruit talent and, ultimately, its profitability. The saying â€Å"all publicity is good publicity† doesn't apply when the publicity is about discrimination. On the contrary there are solutions to these problems. These steps will help guide our heart and our morals. There are many ways but I selected two main guides to help us. One way to start the change is by renewing of your minds.We have to change our views by disciplining ourselves. Systematic judgments require more controlled processing and tend to occur when forming impressions of others that can affect our happiness or welfare. Learn to interact with people more on a personal level. Another way to stop discrimination is to report it. Any individual who is the victim of racial discrimination should not allow it to continue. You can report discrimination by documenting the incidents. Next you should report to a supervisor and show him the documentations. Lastly complain to EECO.File a report immediately then wait for EEOC to get back to you so afterwards you can get permission to take legal action if the discrimination is clear. Exercise commitment and patience in your journey to remove stereotyping from the mind and heart. In conclusion, with this in mind learning to dig deep from other people will bring humility. We can remove the snap judgments we make about people because someday we might under authority or be in the position of authority. Because discriminatory behavior can hardly be seen I challenge you to be cautious about what is said or done in the workplace.We can avoid being the attacker or the victim in this situation. These indications I listed are only of the few of our automatic notions about others. We should have an equal shot to an opportunity that is presented to us. ? Bibliography The Beginners Guide To Body Language. † Photograph. http://sapientology. com/body-language/how-to-read-body-language/. Matthew Michael. 2010. Web. 7 Nov 2011. . Haworth, Abigail. â€Å"Forced to Be Fat . † Marie Claire. 21072011: 1-3. Web. 7 Nov. 2011. . (Haworth 1-3) Anderson, M. L. and Taylor, H. F. (2009). Sociology: The Essentials.Belmont, CA: Thomson Wadsworth. Giddens, A. (1991). Introduction to Sociology. New York: W. W. Norton & Company. VerBruggen, Robert. â€Å"Appearance Discrimination’: The New Racism?. † National Review Online. 06292010: 1-4. Web. 7 Nov. 2011. . (VerBruggen 1-4) America Obsession with beauty. † Photograph. The Fashion Spot. Randle Lee. Jelosof t Enterprises, 2008. Web. 8 Nov 2011. . â€Å"Oxford Dictionaries. † Oxford Dictionaries. Oxford University, 01082011. Web. 8 Nov 2011. . Pincus, Debbie . â€Å"Control Freak vs. Pushover Parenting: Why Neither Works . Empowering Parents. n. page. Print. . U. S Equal Employment Opportunity Commision . Privacy Policy. Facts About Race/Color Discrimination. 2012. Web. . Daeragon , Beth . â€Å"NH Employment Law Blog. † NH Employment Law Blog. . (2012): . Web. 19 Nov. 2012. . Pavalko, Eliza, Krysia Mossakowski, and Vanessa Hamilton. â€Å"Does Perceived Discrimination Affect Health? Longitudinal Relationships Between Work Discrimination and Women’s Physical and Emotional Health. † 2001. Maduff and Maduff. (2008) Discrimination. Maduff and Maduff: A Civil Rights Law Firm. 2008

Explore the presentation of revenge in ‘Hamlet’ Essay

Revenge is a key theme in Hamlet. It is not only essential to understanding Hamlet’s character, it forms the structure for the whole play, supporting and overlapping other important themes that arise. Though it is Hamlets revenge that forms the basis for the story, tied into this is the vengeance of Laertes and Fortinbras, whose situations in many ways mirror Hamlets’ own. By juxtaposing these avengers, Shakespeare draws attention to their different approaches to the problem of revenge and how they resolve these. see more:theme of revenge in hamlet The idea of revenge is first introduced by the appearance of the ghost in act 1 Scene 5, and linked to this is the theme of hell and the afterlife. At the end of this scene, Hamlet is irreversibly bound to revenge for the duration of the play, ‘speak, I am bound to hear’ ‘So art thou to revenge’. The ghost appears with the sole aim of using his son to obtain revenge on his brother, and so every word he speaks is designed to enrage Hamlet and stir in him a desire for vengeance. He uses very emotive language to exaggerate the enormity of the crime, and he concentrates Hamlet’s attention on the treachery of Claudius. His description of the murder itself demonises Claudius and contains many references to original sin, ‘the serpent that did sting thy fathers life now wears his crown. ‘ Hamlet, who has been brought up with absolute notions of good and evil, is susceptible to these religious references, ‘o all you host of heaven! O earth! And shall I couple hell? ‘ It is ironic that the ghost refers to his own torment, trapped in purgatory, in order to demonstrate to Hamlet the injustice of the situation, yet this serves only to warn Hamlet of the possible consequences of revenge. Instead of enraging him, Hamlet is now wary of acting rashly or without proof as it could place him in a similar situation to his father. The other revengers in the play do not have this wariness, they act immediately without considering the spiritual consequences and it is unclear whether Hamlet would have had a similar attitude had he not been inadvertently alerted to this danger by old Hamlet’s ghost. Though Hamlet’s immediate reaction to news of his father’s murder is one of anger and a desire for action, by the end of the scene his desire for revenge is already blunted, for a number of reasons. Unlike Laertes and Fortinbras, Hamlet receives the information of his father’s murder from a secret and unreliable source, which means that not only is he unsure of the truth, he is forced to act out his revenge in secret. Throughout the play, Hamlet frustrates the audience with his lack of action, especially as all around him his contemporaries are visibly taking their own revenge. Fortinbras is in a similar situation to Hamlet, as his father had been murdered by old Hamlet and his land taken. The land itself is worthless and Fortinbras stands to lose more than he can gain; yet like Hamlet it is a matter of honour. Both are exacting revenge for something that nobody else cares for or remembers; a dead king for whom nobody grieves and a patch of worthless land. Part of Hamlet’s dilemma is the moral question of whether his desire for revenge is worth disrupting and endangering the lives of all those around him, ‘whether ’tis nobler in the mind to suffer the slings and arrows of outrageous fortune, or take arms against a sea of troubles and by opposing end them’ However, unlike Hamlet Fortinbras does not pause to contemplate the idea of revenge; he acts on it, ‘sharked up a list of lawless resolutes’ and marched on Denmark. The difference in their characters is obvious; Fortinbras’ character matches his name, ‘strong in arm’. He is a man of action, not of words, he has a strong presence and a commanding attitude which demands obedience, ‘Go captain, from me greet the Danish king’ ‘I will do’t my lord’. Fortinbras’ situation is infinitely less complex than Hamlet’s own; the boundaries between good and evil, personal and public, right and wrong, are for him, clearly defined. He is able to act openly, uninfluenced by friends and family. Hamlet on the other hand is surrounded by people who have obligations to both himself and the king, and is therefore unsure of whom to trust. Hamlets dilemma is founded on this; that any action he takes carries with it risks and possible consequences which could destroy the foundation of his very existence, so he hesitates and does nothing, all the while hating himself for his inaction, ‘makes us rather bear those ills we have than fly to others that we know not of’. The problem for Hamlet is that the murder is too close to home, so he is unable to define the boundaries between personal and public. He cannot publicly confront Claudius without proof because he risks losing his claim to the thrown, alienating his friends and family and being exiled from Denmark, as it would be seen as an attempt by the prince to regain the throne, rather than a son avenging his fathers murder. On top of this Hamlet hopes to avoid jeopardising his relationship with his mother, but at the same time he wants revenge on her for her betrayal. In order to fully understand Hamlet’s psyche and therefore the reasoning behind his actions, it is important to understand how religion affected all aspects of life in Elizabethan times. It was believed that a person who was able to confess his sins before death would be absolved and therefore go to heaven, but if a person were unable to do this their soul would be condemned to purgatory until they were able to confess and repent. Old Hamlet’s soul is in purgatory and Hamlet wants Claudius to suffer the same fate, ‘a villain kills my father and for that, I his sole son do this same villain send to heaven. Why, this is hire and salary not revenge. ‘ For this reason Hamlet has to wait for the opportune moment to kill Claudius, ‘when he is drunk asleep, or in his rage, at game, a-swearing or about some act that has no relish of salvation in it’. However, the other problem which religion creates is that of Hamlets own afterlife. If murder for revenge is wrong then by killing Claudius, Hamlet condemns his own soul along with that of Claudius’. On the other hand, Hamlet is honour bound to exact revenge for his father’s murder, and the consequences of not doing so could be even more drastic. Even suicide offers no solution, as ‘the dread of something after death, the undiscovered country from whose bourn no traveller returns, puzzles the will, and makes us rather bear those ills we have than fly to others we know not of’. Hamlets indecisiveness is not just a result of his uncertainty about the consequences his actions will have. He is in emotional turmoil at this point in the play, and is feeling betrayed and rejected by those whom he had relied on so far in his life. His anger and frustration at his mother’s behaviour is amplified by her lack of grief, and his desire for revenge at the start of the play is mainly fuelled by his own grief and a sense of injustice. His anger towards Claudius diminishes, as he is distracted form revenge by more immediate concerns, such as his relationships with Ophelia and with his mother. Part of Hamlets feelings of isolation stem from what he sees as betrayal by his friends, Rosencrantz and Guildenstern, and his lover Ophelia. Hamlets critical relationship with Claudius forces all three to take sides, and decide to whom they owe the strongest allegiance. Ophelia’s father Polonious, Claudius’ right hand man, instructs her to shun Hamlet and, as his dependant she is forced to obey him. Women were viewed as property during Shakespearian times, and without a male protector her future prospects were slim. Also, the emphasis placed on family duty and loyalty was far greater, so to disobey her father would be tantamount to treason. Rosencrantz and Guildenstern were given a direct order from their king, so to disobey would actually have been treason. Added to this was their ignorance of Hamlets situation due to both Hamlet and Claudius’ deceit, which meant that they were unsympathetic with Hamlets mental instability and obsession with old Hamlets death. Hamlet refuses to recognise the impossible situation his friends were placed in, and resents them for abandoning him when he needs them most, even though it is his feud with Claudius that has forced them to into it. Feeling betrayed, he has no compunctions in using them to further his own gains. All three are, ultimately, fatalities of Hamlets vendetta against Claudius, as Hamlet brings about the deaths of Rosencrantz and Guildenstern and drives Ophelia to madness and suicide. Ophelia especially is very much a victim, as in obeying her father she loses Hamlet, and when Hamlet kills Polonious she loses him as well. With Laertes away, she has no-one left to protect her and is very much alone. In many ways, Hamlet himself is a victim of revenge, as he used as a tool by his father, to instigate revenge against old Hamlets killer. By placing this obligation on Hamlet, on top of all his emotional instability, Old Hamlet effectively pushes his son over the edge and renders him incapable of decisiveness. It is unsurprising that Hamlet is unable to take revenge or in fact make any significant decisions, as he is under considerable emotional and mental strain. Laertes is in a similar situation, as Hamlet his friend has murdered his father and driven his sister to madness. His vulnerable state of mind makes it easy for Claudius to use him as a tool against Hamlet, so the two friends become instruments in the power struggle between the two brothers, a struggle which crosses the divide between life and death. Laertes’ situation resembles Hamlet in other ways. They are joined by their love for Ophelia, Hamlet as a lover and Laertes as a brother. When Laertes returns to find his father murdered, he faces the same dilemma that Hamlet originally had in that, as far as he knew, the king of Denmark had murdered his father. Unlike Hamlet who promptly chose to employ deceit in order to combat Claudius’s deceit, when Laertes discovers this he immediately confronts Claudius. By doing this he achieves his revenge far sooner than Hamlet, but consequently becomes a tool for Claudius against Hamlet. These two revengers differ in their approach to revenge, but ultimately they come to the same end. They both fall victim to the corruption that surrounds the court of Denmark, with Claudius at the centre. Claudius’ use of deceit throughout the play hides the truth under a veil of dishonesty. Claudius uses other people as tools to achieve his aims, so if they fail he escapes the brunt. He uses Polonious, he uses the king of Norway against Fortinbras, and finally he uses Laertes against Hamlet himself. His corrupting influence means that nobody in Denmarck knows the truth, and Hamlets only attempt to break this veil of deceit causes the death of Polonious instead of Claudius. In act 3 scene 3, Shakespeare uses the curtain concealing Polonious as a metaphor for the corruption surrounding Denmark, making it impossible for Hamlet to take revenge as he is unaware of the truth. Though Hamlet tries to cut through the curtain, he fails and ends up killing the wrong man. This shows him that it is no good trying to confront the problem, he must remove the cloak of deceit and reveal Claudius for what he truly is before he can take his revenge. Though Hamlet tries to get around this problem by being deceitful himself, and Laertes tries to confront the problem face on, both end up being used as weapons in a fight that kills them both. The ending of the play is very satisfying despite, or perhaps because of, the deaths of nearly all the characters. For a neat ending, it was necessary that all the characters achieve their revenge, and as there were so many intertwining strands of revenge, it was inevitable that a large proportion of characters would be killed. The play ends with a new beginning, as the corruption at the heart of Denmark dies with Claudius and Hamlet. Hamlet succeeded in taking revenge on Claudius and revealing the truth about his character, and Laertes succeeded in killing Hamlet but died in the process. All this clears the way for Fortinbras, who we see is far more suited to leadership than the indecisive Hamlet. Fortinbras was more successful in his revenge than Hamlet and Laertes for a number of reasons. He is not held back by the dilemma that freezes Hamlet; of having to choose between betraying his fathers trust or losing the throne and alienating everyone he loves. Hamlet is held back by his proximity to Claudius and the situation, whereas Fortinbras is free to act uninfluenced by the people around him. Another factor in Fortinbras’ favour is that, unlike both Hamlet and Laertes, Fortinbras made the decision to take revenge alone, so it was entirely his responsibility. Revenge has to be nurtured in Hamlet and Laertes, and both are used as tools in the ongoing feud between the two brothers. Fortinbras is a man of action, and doesn’t waste time pondering the philosophy behind the revenge mentality, as Hamlet does. And unlike Laertes, he plans and organises his revenge, he doesn’t rush straight into confrontation unprepared. In fact, he represents the best qualities of both of them, so it is fitting that it is he who emerges with not only his life, but the throne of Denmark to go with it.

Standard Deviation and Frequency Distributions

TUI Frequency Distributions Module 3/Case 10/148/2012 Professor Kuleshov Frequency Distributions This assignment is based on Frequency Distributions and will include the following information: 1. The ability to describe the information provided by the Standard Deviation. 2. The ability to use the Standard Deviation to calculate the percentage of occurrence of a variable either above or below a particular value. 3. The ability to describe a normal distribution as evidenced by a bell shaped curve as well as the ability to prepare a distribution chart from a set of data (module 3 Case).Part 1 (1) To get the best deal on a CD player, Tom called eight appliance stores and asked the cost of a specific model. The prices he was quoted are listed below: $ 298 $ 125 $ 511 $ 157 $ 231 $ 230 $ 304 $ 372 Find the Standard deviation $ 298 + $ 125+ $ 511+ $ 157+ $ 231+ $ 230+ $ 304+ $ 372= 2228/8 = 278. 5(subtract from #s) 19,-153, 232, -121, -47, -48, 25, 93 (square numbers) 380, 2356, 54056, 1476 2, 2256, 2352, 650, 8742 = 106(added) (Divide by 7) 15251 (take square root) Standard Deviation = approximately 123. 2) When investigating times required for drive-through service, the following results (in seconds) were obtained. Find the range, variance, and standard deviation for each of the two samples, and then compare the two sets of results. Wendy's 120 123 153 128 124 118 154 110 MacDonald's 115 126 147 156 118 110 145 137 (2) Set 1: Range : maximum – minimum = 154-110= 44 Number of cases 8 To find the mean, add all of the observations and divide by 8 Mean 125 Squared deviations (120-125)^2 = (-5)^2 = 25 (123-125)^2 = (-2)^2 = 4 (153-125)^2 = (28)^2 = 784 (128-125)^2 = (3)^2 = 9 (124-125)^2= (-1)^2= 1 (118-125)^2 = (-7)^2 = 49 154-125)^2 = (29)^2 = 841 (110-125)^2 = (-15)^2 = 225 Add the squared deviations and divide by 8 Variance = 1938/7 Variance = 276 Standard deviation = sort(variance) = 16 Set 2: Range : 156-110 =46 Number of cases 8 To find the mean, add all of the observations and divide by 8 Mean 131 Squared deviations (115-131)^2 = (-16)^2 = 280 (126-131)^2 = (-5. 75)^2 = 33 (147-131)^2 = (15)^2 = 232 (156-131)^2 = (24)^2 = 588 (118-131)^2 = (-13)^2 = 189 (110-131)^2 = (-21) ^2 = 473 (145-131) ^2 = (13) ^2 = 175 (137-131) ^2 = (5) ^2 = 27 This is divide by 7 because this is a sample data n-1=7 Add the squared deviations and divide by 7Variance = 1999/7 Variance = 285 Standard deviation = sort (variance) = 16 The standard deviation for restaurant B is slightly smaller than that of restaurant A. The range for restaurant A is slightly less the range of B. This shows there is a little more variation in restaurant A with respect to times required for drive through service than in required for drive through service than in B. (3) A company had 80 employees whose salaries are summarized in the frequency distribution below. Find the standard deviation. Find the standard deviation of the data summarized in the given frequency distribution. Salar y Number of Employees ,001 -10,000 14 10,001 – 15,000 13 15,001 – 20,000 18 20,001 – 25,000 18 25,001 – 30,000 17 The chart gives frequency and salary, traditional formulas cannot be used due to we do not know the actually salary of each employee. In order to do these assumptions need to be done with using middle point. Example (10000-5001) /2 then added to 5001= 7500 5,001- 10,000 =7500 10,001-15000=12500 15001-20000=17500 2001-2500=22500 25001-30,000=27500 Total number of employees = 80 14, 13, 18, 18, 17= 80 Compute the Mean 14 * 7500 = 105000 13* 12500 = 162500 18* 17500 = 315000 18* 22500= 405000 17 * 27500 = 467500 467500 80Add up all frequency Mark values Total= 1455000 1455000 80 1455000 / 80 = 18187. 5 = 18188 Now standard deviation Total employees 80 Total 1455000 Means= 18188 7500-18188=-10688 12500-18188=-5688 17500-18188=-688 22500-18188=4312 27500-18188=9312 Square the values -10688= 114233344 -5688=32353344 -688=473344 4312=18593344 9312=86 713344 114233344*13=420593472 323553344*13=420593472 Sd2= 3837187520 80-1 = 48571993 (round up) = 48571994 4. The heights of a group of professional basketball players are summarized in the frequency distribution below. Find the standard deviation. Height (in. ) Frequency 70-71 3 72-73 7 74-75 16 76-77 12 78-79 10 0-81 4 82-83 1 To get the standard deviation of these numbers I first calculated the mean by added all the numbers together (3, 7, 16, 12, 10, 4, 1) and divided it by 7. I then took the mean (7. 57143) and calculated the deviance by subtracting the mean from each one of the numbers in the set. Then I squared each of the individual deviations, added those sums together, and divided the number I got from that sum by one less than the data set, which are 6. Then the last step is calculating the square root, which is the ending result (5. 38074) References Introduction to Frequency Distributions, Retrieved November 12, 2008, http://infinity. os. edu/faculty/woodbury/Stats/Tuto rial/Data_Freq. htm Slides on frequency distributions, Retrieved November 12, 2008, http://campus. houghton. edu/orgs/psychology/stat3/ Frequency distributions, Retrieved November 12, 2008, http://davidmlane. com/hyperstat/normal_distribution. html Z-Table Calculator, Retrieved November 12, 2008, http://davidmlane. com/hyperstat/z_table. html Z-Table and Standard Normal Distribution, Retrieved November 12, 2008, http://www. oswego. edu/~srp/stats/z. htm Example of the normal distribution, Retrieved November 12, 2008, http://www. ms. uky. edu/~mai/java/stat/GaltonMachine. html

Marketing Essay Example | Topics and Well Written Essays - 2500 words - 4

Marketing - Essay Example Here several different aspects of the company like, marketing tools used by the company, the issues faced in terms of the customers, control system issues faced by the company and several other elements will be discussed. Overview of Company The Hong Kong and Shanghai Banking Corporation Limited (HSBC) group is one of the most global banks and the company has been able to reach out to a wide range of markets. Most of the principal companies of the group opened over a century ago and the companies have had a wide range of achievements and also provide excellent variety. The company has differentiated its brand name and image and is recognised by the slogan of ‘The World’s Local Bank’ (HSBC, 2011). The bank is headquartered in London and is among the largest banking and financial services organisation. The company has over 8000 offices across 87 different countries and is listed on the London, Hong Kong, Paris, Bermuda and New York stock exchanges. The company cater s to a wide range of customers and serves as many as 100 million customers across the globe based on four of its main services, i.e. Performance financial services, commercial banking, Private banking and also the global banking (HSBC, 2011). Reasons for Choice The main reason to choose this bank is the international nature of the bank. Also, HSBC is among the very few banks equally famous in Europe, America as well as Africa and Asia. The company’s brand name and image that it has created allows it to become a name for every home. Also, HSBC has been extremely successful in marketing itself over the years and the bank has developed a strong brand image across the globe. Hence this is worth studying. SWOT Analysis of HSBC The table below provides a gist of the SWOT of HSBC. A detailed analysis has been included below the table Strengths Weaknesses * Strong Brand Image * Well Capitalized * Strong Market Presence * Global Presence * Excellent Marketing Strategies * Strong Perfo rmance During the economic slowdown as well * Strong use of Information Systems * Excellent Online Systems * Strong ability to stay in track with market need * Focus on different target markets * Strong and well developed marketing strategies at a global level * Although the company has performed well during the economic slowdown, higher risks and compromise of activities has been present * Large losses due to the Sub Prime Crisis * High Mortgage rates, without considering the external fall in rates * Employee Issues * Lacking strong customer care * Brand Image * Loss of the global marketing director Peter Stringham led to various confusions and chaos Opportunities Threats * The strong capitalization of the company opens various options to acquire better assets * Available capital for take over * HSBC has a strong position in the market and this can be used effectively to outperform other banks * Trusted Bank across the globe thereby giving it higher chances for better recognition w orld wide * Issues like the Sub Prime *Falling property rates leads to higher defaults from the home owners there by leaving the bank with high bad debts * Recent financial losses has impacted the customers as well as the stakeholders thereby leading to reduced trust in the bank HSBC has created a business and brand image which has been constant across the world. The company has been able to make a number of acquisitions across the globe and HSBC has been gained great success in terms of the corporate

Business report Essay Example | Topics and Well Written Essays - 2250 words

Business report - Essay Example Amazingly, even if the processing industries die out, packaging will not follow the same suit because there are products which need packaging in their raw state. This aspect sets a clear detachment of packaging from the manufacturing. Manufacturing only accentuates the packaging industry operations. Packaging is itself a wide and complex industry. It takes different forms. This is because products to be packaged are different. For this reason, you find that the industry is as diverse as the products to be packaged. Liquids cannot be packaged the same way solids like biscuits are packaged. The magnitude of the product to be packaged is also considered when it comes to packaging. As the cost of packaging trickles down to the cost of producing the entire product, then size is a key feature which if ignored it would result to unknown costing mistakes. This report presents a detailed business report on a plastic bottle manufacture. Bottling is a giant industry. Basically, many liquid proc essors have often opted for bottling to package their output. The convenience which comes with bottling lacks an equivalent. Plastic bottling is accommodative to many forms of liquids and hence many manufacturers result to it. Any investor who wants to invest in the most dynamic industry then needs to embrace plastic bottle packaging industry. It is a sector where the rate of return is high and risks involved are minimal. Actually it is the only industry which violates the principles of investment of the higher the risk the higher the profit. The report analyses possibility of entrance into the market. It gives details of the market analysis and its interpretations. All costs involved have been analyzed. These costs include the Fixed and variable costs. Budgeting is a key element in the financial management of any organization and this report includes a budgetary estimate which comes with production of these plastic bottles. The stocking aspects have been taken into account also to ensure that the best policy is adopted in the implementation of plastic bottles production. Production of these bottles call for technical inputs. This report presents a link between the manufacturing principles and how the actual production is carried out. Some of the aspects captured in this report are the jobbing, designs and how quality and continuous improvement are sustained. In addition, there is some focus in to the way models are produced and justified for use in the final product production. It is a report which upon the implementation of the recommendations suggested bottling will be turned into a multibillion making industry. Bottling is added value by inclusion of the modern technology in the production. The world is going green and the bottling industry has to follow the suit. For this course, the production will concentrate on production of biodegradable plastic. This implies that there has to be specialties in the making of the bottles and it is these specialties tha t are making these bottles unique from what has been there previously in the market. Market Analysis for the

Human Rights Campaign Research Paper Example | Topics and Well Written Essays - 1250 words

Human Rights Campaign - Research Paper Example Human Rights campaign has two functional divisions and one is called HRC Foundation and it primarily focuses on research activities and educating people on how the nature of human rights is changing in the modern era of the 21st century. The second division goes by the name of Human Rights Campaign and it works as a political action group that looks to support the rights of suppressed people with the help of nonviolent demonstrations and moments. Additionally, it is engaged in the application of power politics so that it can pressurize the political leadership of the countries to respond favorably towards their demands.  The most powerful people in the world often say that the NGOs come down to blackmailing when they have something to obtain. The story of HRC is not expected to be different in this regard. The NGO has to use every means to grow its political power in order to remain effective with respect to the attainment of its goals. The HRC is a non-profit organization and it i s majorly funded by people at top positions who support its ideology. The political action committee is also responsible for raising funds for sponsoring the operations of the organization. HRC is also engaged in working against hate and abhorrence based crimes in society. Furthermore, it is supporting multiple awareness campaigns that are designed in order to tell people about sources of contracting HIV and AIDS. The group is guiding people about ways in which these deadly diseases can be avoided. The organization is fundamentally focusing to promote the habit of having safe sex and clean blood transfusion because these are the most common reasons for abovementioned conditions.

Project 1 Case Analysis (CCJS321) Digital Forensics Study

Project 1 Analysis (CCJS321) Digital Forensics - Case Study Example The second case study involves the need for the use of computer forensics in general. The first case study is titled Electronic Crime Scene Investigation: A Guide for First Responders, Second Edition. The intention of the guide is to enable individuals understand the importance of using electronic devises during criminal investigations at the scenes (Ec-Council, 2009). It intends to make work easier for the forensics to know the cause of the crime easier at the scene without taking the samples to the lab for analysis. This would mean that they would have all the required electronic devises at the crime scenes. The guide starts by introducing individuals to digital evidence to be the data, which is important during investigation and is transmitted and received through electronic devices (Holland, 2004). They may include DNA evidences and fingerprints. The importance of securing these digital evidences is because of their vulnerability of crossing to the wrong jurisdictions and borders. It is also explained that these evidences might be altered, destroyed and damaged i f they are not secured properly. It has been noted that criminal scenes are sometimes complicated for the first respondents at the scene. The use of electronic devices would enable the adjustments of the practical situations and circumstances at the scenes. These situations can be viewed from different perceptions. For instance, the investigation officer at the scene might not have the experience for such situations. The use of electronic devices would make it easy for them to make comparison of the situation to the identical criminal activity, which is on the database. The first responders may require the digital devices and evidences at the crime scene through application of different principles required by the police divisions of different regions. The collection of the digital evidence is applicable to the agents who ensure that everything follows the correct

Public policy analysis Essay Example | Topics and Well Written Essays - 1500 words

Public policy analysis - Essay Example These factors can be natural, social or financial determinants. Public policy analysis is a process of policy making that begins with the identification of a problem in the public domain. This is followed by formulation of policy options to address the problem through political establishments. A plan is then developed for the implementation of the policy, and an evaluation is done through various government appointed institutions. This paper examines the stages of policy development model by showing how other factors detract from achieving the optimal policy alternatives. The goal of a public policy analysis is to provide policy makers with viable and informed policy options. It also presents credible expectations of the expected outcomes of the proposed policy options. Formulation of policies by governments is a complicated affair because of the socioeconomic and political influences involved in such matters. This makes the task of predicting the outcome and effectiveness of a polic y complex relative to the intended goals. The dynamism brought about by these factors makes the task of identifying unintended consequences a difficult undertaking. Once a problem in the public sector has been identified, there exists various ways of searching for a viable solution. Under the rational comprehensive model of decision-making, all possible approaches to solving the problem are identified. The costs and benefits of each choice of course of action are assessed and compared with each other, and the option that promises to bear the greatest amount of benefits is selected. The rational comprehensive model assumes total rational decision making when thinking of what policies to enact. Goals are identified and categorized, in accordance to order of priority depending on the socioeconomic and political situation at that time. Alternatives to these goals are also identified, and the projected consequence of each policy option is analyzed (Thissen & Walker, 2013). This model rec ommends the choice of options that maximize utility. This is because, in an ideal world, this would be the best model to help the society. This model of decision-making is best suited for policy formulation that omits political influence. Rational comprehensive approaches are costly in terms of resources that are devoted to gathering the relevant information and time. The costs of undertaking rational comprehensive decision-making, sometimes exceed the benefits of improved decision making. The nature of the procedures involved in this model requires a lot of time, which acts as a limiting factor to its potential capacity. This model has a few inadequacies like its focus on a few policy options, relies on trial and error and is prone to respond to political inputs. Another approach that can be taken when analyzing public policy is the problem-oriented model that focuses on values and influences. It entails identification and analysis of a problem in order to develop an effective resp onse that is strategically related to the ongoing events. It focuses on applying a paradigm shift from reactive to proactive public policy formulation. The problem-oriented model uses empirical data to project outcomes and the effectiveness of policies. Conclusions drawn from the use of this model rely on data collected over time and factoring in the prevailing influences of the time. When a list of choices is made, a projection of each of their goals is made and

Comments Assignment Example | Topics and Well Written Essays - 500 words

Comments - Assignment Example All points were on target as to the thesis, but a bit more explanation could possibly be given as to how children constitute a different culture than adults – this is not what Pratt meant when she talked about culture, so explaining the relationship as a cultural one might be a good opening paragraph. The most convincing parts were ones that helped the reader empathize with the children, and recognize that the practice is not harmless. As mentioned before, defining how children constitute a culture could use a good deal more development. Furthermore, I think it is possible that more concrete examples might have been useful – this assumes that everyone’s thanksgiving practices are the same, but indicating where these impressions emerge from might be useful – is it movies about holidays? Personal experience? Etc. The introduction was one of the best parts of the essays, because it connected Pratt’s ideas to everyday practices, like dining. This essay’s thesis is essentially that finding your way into contact zones, or learning to embrace the, can be a valuable experience and one that people should not avoid. The essay is organized largely as a personal narrative, describing the beginning in a contact zone – coming into a situation as a freshman where she felt very uncomfortable, and the subsequent development of comfort in that arena and the eventual satisfaction of forming satisfying life-long relationships, and making an incredibly successful field hockey team, with people that she at first felt uncomfortable with. This organization makes sense, but it is easy to get lost in the narrative and perhaps breaking it up into smaller paragraphs to highlight turning points would make it a much more readable essay. Most of the points were generally on place with the thesis, because this is a personal essay talking about how emerging into a difficult new

Juicy Couture Advertising Analysis Essay Example for Free

Juicy Couture Advertising Analysis Essay Typical high fashion advertisements consist of a beautiful female model, wearing the most expensive clothing, looking classy and elegant. Somewhere there is usually a toned gorgeous man looking at her in awe, also wearing incredibly fashionable clothing. These ads, however effective on the minds of the masses, are not the same approach the infamous Juicy Couture brand takes. Bought by all types of women, from mothers to teenage girls, everyone wants to be part of the Juicy phenomenon. Juicy Couture’s image isn’t the stereotypical wealthy, high fashion kind of depiction. They show a more mainstream glamour and luxurious wealth. Their bedazzled track suits and terrier crowned logo shows their abnormal high end fashion. However, the brand is still very fabulous and expensive being â€Å"Made in Glamorous USA† (â€Å"JuicyDeals†). The advertisements of Juicy Couture try to show this same kind of image. The usual Juicy advertisements are displays of a picturesque suspended girl universe, by reflecting a modern, girlish, avant-garde display with a whimsical kind of spirit (Brown et al). Interesting and bizarre, they never fail to catch the eyes of women and girls of every age and race. Juicy couture has a different and outrageous kind of style that never fails to tap into the needs and desires of girls all over. According to their ads, with Juicy couture women can be prominent, can dominate, and can definitely get anything they want. In 2009, Juicy ran an ad campaign titled â€Å"Do the Dont’s. † Each ad depicted models breaking the rules, being rebellious, and going against what is expected by society. One of the ads shows a women dressed in business-like attire, pale skin, and hair done up in a boy-like style. She is leaning against a man dressed in complete contrast to her. He’s tan and dressed in a more feminine fashion with long shaggy hair, a tulle skirt, and carrying a purse. He stands causally like a female with his hip cocked out to the side. In the background you see a pink mansion like house, with beautiful plants and magnificent windows. Above them it says â€Å"Do the Dont’s. † Below that in light blue, the phrase â€Å"You can always get what you want† is written in messy-like handwriting. The items being advertised is everything from clothes, purses, jewelry, and perfumes. The purse and the fur coat, the socks, and the black dress are all Juicy Couture. Below their feet is the unmistakable â€Å"Juicy Couture† logo. In big, bold, fancy lettering, outlined in white. The overall name for the campaign is a striking small simple phrase that catches the eyes and can hook audiences in. On the ad it’s in black block lettering, at the top of the picture in a small type of font. To say do what is unexpected of you is something Juicy already does however, for this campaign, they are saying if girls want to be a part of this fun, superficial, girly, unrealistic world, you have to be different. When the line first came out it was different kind of high fashion that no one had seen before. They then incorporated that into their whole theme of their ads by showing a more unrealistic view of the wealthy with a forward-thinking view of fashion The house is a girly fantasy, being that it is pink, but it also shows how the pair are probably rich, and the rest of the house is just as wonderfully exotic as the two in front of them. It’s like they are a part of this beautiful world that only a few are able to see and to be like those in the picture it is necessary to be just as unrealistic as them. â€Å"You can always get what you want† is the main concept of the advertisement. In a bright blue color and it look as if it was hastily written on top with a paint brush, it is the first thing to notice. The phrase is big, bright, and takes up most of the page making it truly stand out. The two phrases correspond with each other. If you â€Å"do the dont’s† â€Å"you can always get what you want. † Or â€Å"you can always get what you want† by doing the â€Å"dont’s. † The phrase implies that with juicy couture you can get whatever you want. The models in the background give the message even more of a meaning with how they look. They give off the air that they truly can and do have whatever they want. It is even written like the person who wrote it, didn’t care about what people think. Who wouldn’t want to have everything? Jib Fowles in an article wrote about how advertising use different types of appeals in advertising. Fowles says as a â€Å"need for dominance† and a â€Å"need for prominence† is one of the ways that advertisers pull people in. This advertisement feeds the desire for women â€Å"enjoy prestige and high social status† (65). Women aspire to control and want to be admired. These appeals are shown in just the catchphrase of the advertisement, never mind the photo behind them. Although the writing may be the first thing seen behind it is an abstract photo Juicy is famous for. The female model is in control, and strongly dominates the photo. Her direct gaze toward the camera is confrontational showing she is unafraid of power, her smirk saying she already knows she’s got it all. She stands in a firm yet casual pose showing she’s comfortable with her status, even though to some people it could be unsettling. She’s happy and at ease with her life and wouldn’t change a thing. These aspects make her more of a conformist which is opposite of what a women in fashion should look like. She causally has her arm on his shoulder further showing her dominance. He is like her pet, or maybe her play toy (Brown et al). She is prime example as to what Fowles says about prominence and dominance. This model obviously shows both with her strong contrast to her male counterpart emphasizes this fact even more. Dressed casually like a girl the male model’s chest is bare showing to the audience that he’s not trying to be a girl but he’s not afraid feminine side (Brown et al). They differences between our very strange couple also leads into the â€Å"Do the Dont’s† aspect of the campaign. A man dressing like a woman is definitely going against the grain. In most advertisements men are shown as the strong leader of the person who dominates, but here it is quite clear that he couldn’t care less about being in control or anything. He is perfectly happy with his life and how he is dresses. This isn’t what is expected of a man today, not in the least. The point of the ad is to sell the viewer not a single commodity but to convince the consumer that wearing their clothing will lead them to a new lifestyle (Fowles 62). The ads instruct them to do whatever it takes to get the glamorous life they want, doing the â€Å"dont’s† and â€Å"making a mess. † However, it also emphasizes the fact that Juicy Couture is â€Å"Doing the dont’s† with their actually clothing line. With outlandish fashion rules they are trying to get audiences to remember fashion doesn’t have rules, and Juicy took that idea to the next level with their own set of rules. Women don’t have to listen to the conventional rules about life or about what they wear. The ad plays on feminine desires to be better looking than everyone else, to be different and in control.

The Areas Of Ecommerce Information Technology Essay

The Areas Of Ecommerce Information Technology Essay Ecommerce is frequently thought just buying and selling through Internet; people immediately think of consumer retail purchases from online companies such as Amazon. But e-commerce involves much more than electronically mediated financial transactions between organizations and customers. E-commerce must be careful as all electronically mediated transactions between an organization and any third party it deals with. By this description, non-financial transactions such as consumer requests for additional information would also be careful to be part of e-commerce (Chaffey, 2002). E-commerce is the swap of information across electronic networks, at any phase in the supply chain, whether inside an organization, between businesses, between businesses and customers, or between the civic and personal sector, whether paid or unpaid (Cabinet Office, 1999). Ecommerce is any business activity that involves the transformation of information through internet. Electronic commerce is exchanging business information, maintaining business relations and conducting business transactions by means of internet and networks (Zwass, 2012). AREAS OF ECOMMERCE Ecommerce is the broad term. Today, e-commerce isnt just reserved for big companies but appealing much anyone can get involved in this (Affilorama, n.d.). It has covered various sectors including health, education tourism etc. some of the main areas where the ecommerce has penetrated are listed bellows: In Education as e-learning In Health as Telemedicine In Travel and tourism: Online Hotel Reservation, Managing trips and vacations. In entertainment: Online movie database, online games, betting sites etc. In Service related areas: E-brokers, E-ticketing etc In Financial sector as E-banking. Beside the above given main areas it also has its impact on various sectors such as E-publishing, Online Auction, Online advertisement etc. TYPES OF ECOMMERCE Ecommerce can be divided into various categories in terms of their properties and type of transaction they perform. Various types of E-commerce are described below: B2B E-commerce Generally, business to business ecommerce is an ecommerce activity performed between the two Business organizations. Here one business collaborate with business partners in real-time and put management of all their processes online from supply chain and purchasing to manufacturing and product development (Btobb2b. 2010.). B2C E-commerce An acronym for business to customer or Business to consumer, a type where a business sells their products and services to the customer directly (Maybray, n.d.). This type of ecommerce is applicable to that business firm who tends to sell their product on internet. Some forms of this type of ecommerce are e-banking, e-ticketing etc. example: Amazon. M-commerce M-commerce referred as mobile commerce is the use of mobiles to perform the business activities. It eventually is B2C commerce but not performed in your PCs or MAC. SUITABILITY OF DIFFERENT PRODUCTS IN ECOMMERCE Some types of products may be more suitable to ecommerce where as some of them may be suitable for the offline market. If we look the trends of some success full ecommerce website like EBay and Amazon, we can find that the digital products such as movies, music, software, games are more sold in this platform. Beside that the products like computer hardware, spares part of automobiles are also sold. But the products which have less value-to-weight, or the product that have smell, taste, and touch components and products that need trail fitting and where color integrity are more essential are less suitable for the ecommerce platform (Ecommerce.insightin, 2004). SCOPE OF ECOMMERCE IN RETAIL SECTOR In January 2011 alone, customers in the UK spent more than  £5 billion shopping online, a rise of  £1 billion on the previous year. With this sharp increase, retailers are falling over themselves to spruce up their web presence and the e-commerce services they offer (Retailchoice, 2011).This growth of ecommerce means that there is a great scope of ecommerce in the retail industry. Referring to the gain acquired by various online competitors, the business firms following the traditional way are also attracted toward the ecommerce platform. This creates huge competition in the online market. STRATEGIES TO BUILD ECOMMERCE WEBSITE There is no doubt in the growing importance of ecommerce website for the retailers. But only creating the website is not sufficient for the business run your business successfully s. Hence for the successful ecommerce business the merchants have to think about various factors that may effects their business. Some main factors to be considered to run business successfully are discussed below. Choice of suitable products. Products are the main part of the ecommerce website. Before creating the website you should make sure that what types of product you are going to integrate in your website. Digital products such as DVDS, Software are more suitable. Similarly, branded an item that doesnt need to be tasted or checked such as branded chocolates, cosmetic item etc. are also suitable. But the product that should be sold within short period and that have a lot smell are not suitable to the ecommerce website. Example: bread, milk etc. vegetables are also not that much suitable for it. An Easy to use shopping cart. The other main things to be considered is the easy to use user interface. Better is the user interface, more costumer are attracted to your platform. Use of more graphics than text is encouraged. Better and secure payment system. Payment and Security is the main thing that a business firm should consider while establishing the ecommerce. There are various options available such as PayPal, Alert pay, Payoneer etc. But among them PayPal is the best option as it is highly recognized, secured and fast. Its alternative may be Alert pay. Fast delivery Delivery of goods to the costumer at a given period of time is one factor that affect the consumer behavior to online shopping. Faster the delivery is of the business, costumers are attracted towards your business. Regular update of your website. Costumers are attracted towards the new items and products daily. The use of same product for a long period of time may change the interpretation of customer towards your site. So, updating of daily new products is important for the business to be successful. Offers and Scheme Offers and Scheme is the best way to attract your costumer towards your business. Providing various types of scheme and offers during the various festivals and occasions is a plus point for the business organization. Certain percentages of discounts on your products are some examples for it. Disadvantages of Ecommerce. Security Security continues to be a trouble for online businesses. Consumers have to sense confident about the honesty of the payment process before they entrust to the purchase. System and Data truth Data security and the fact of the system that handles the data are serious concerns. Computer viruses are out of control, with new viruses discovered each day (GoArticles, 2012). Viruses can cause unnecessary stoppage, backups of file and data, data storage problems, and other difficulties and danger of hackers trying to access files and corrupting records adds more pressure to a earlier complex operation. System Scalability A business develops an interactive boundary with consumers by the use of a website. Finally, statistical analysis verifies whether visitors to the site are recurring customers or not. If the company expects 2 to 6 million shows up, website performance is bound to incident degradation, delay, and ultimately loss of consumers visits (Scribd, 2009).  To stop such problems from occurring, a website must be scalable, or upgradable on a regular routine. E-commerce is not free Till now, achievement stories in e-commerce have enforced large business with profound pockets and good financial sustain. According to Manjeetss (n.d.), small retailers that go head-to-head with e-commerce giants are fighting losing combat. Since in the brick-and-mortar situation, they just cannot battle on price or product offering. Brand trustworthiness is related to issues like this, which is thought to be less significant for online firms. Brands are predicted to lower search costs, maintain and create trust, and correspond quality. A search engine can come up with the best music deals, for example, yet customers continue to flock to trusted entities such as HMV (Sites.google, 2011). Customer Search is not efficient or Cost-effective On the surface, the e-marketplace seems to be a best market, where international sellers and buyers share and trade without intermediaries. However, a closer look signifies that new types of intermediaries are necessary to e-commerce. They include electronic malls that assurance authenticity of transactions. All these intermediaries add to transaction fees (Dart, 2001). Consumer Relations Problems Not a lot of businesses realize that even e-business cannot live on over the long term exclusive of faithful consumers. Products populace wont buy online Imagine a website called furniture.com or living.com, where venture capitalists are investing millions in selling home furnishings online. In the case of a sofa set, consumer would want to sit on it, feel the texture of the fabric etc. next to the sofa test; online furniture stores face a costly come again which makes the product difficult to sell through online (Carolinachair, 2001). Corporate susceptibility The ease of use of product details, catalogs, and other information about a business through its website makes it vulnerable to access by the rivalry. The plan of extracting business intellect from the website is called web framing (Ap-institute, n.d.). High danger of Internet Start-up Many stories unfolded in 1999 about victorious executives in established firms leaving for Internet start-ups, only to find out that their get-rich dream with a dot.com was just that a dream (Albany, 2001). Conclusion Understanding the strategy of e-commerce has became essential while implementing or before implementing e-commerce in industry. Collecting articles, evidences, performing research is the best way to raise ones business. Along with advantages there come disvantages also. So it is very important to develop strategy solutions to overcome the risk arise from implementation of e-commerce.