Two Author Response Letter Research Paper Example | Topics and Well Written Essays - 750 words

Two Author Response Letter - Research Paper Example Bacevich adds that the draft creates a division between the rich and the poor, and since the last draft allowed higher class citizens to receive letters that exempt them from military service as noted by an anonymous New York Times editorial, this is a legitimate concern for lower class families who have seen what the loss of family members is like in past wars that are not easily forgotten even after decades. Bacevich has argued that the draft is necessary because the relationship between American families and the military is so estranged that the option for voluntary military service will generate shortages in the military from now on. However, there are other ways that the government could enlist the help of American citizens without requiring military service. Other service industries, such as AmeriCorps could be considered for enlisting the help of American Citizens. This would prompt more adults to join, since much of the work would be completed domestically. This would also en able more women to help, and encourage families to volunteer together. This would also satisfy military leaders, because it would leave the military to highly skilled soldiers and training and free up those soldiers for more appropriate military responsibilities. Another argument Bacevich provides in support of the reinstatement of the draft, stating that a reinstatement of the draft would give the power back to the people about where and why the U.S. goes to war. However, the anonymous New York Times editorial argues that it’s too late for the people to hope to gain back power over the military movements of the U.S., even with the reinstatement of the draft. The amount of legislation it would take to revert power back to the people makes it improbable that such a drastic change would be made, especially with the opposition that would exist in Congress and the White House. In conclusion, the reinstatement of the draft would alienate American households from the military and t he government by creating a feeling of mistrust and injustice from the lower class families who are sending their children and fathers into direct danger. Secondly, the shortages in the military can be amended by creating more positive relationships between the military and American families. This can be achieved by giving Americans a sense that their views on where and why war should be engaged are respected by the government. Also, the production of other types of American organizations designed to alleviate the domestic workload of the military could be offered to give citizens the opportunity to serve their country domestically. These steps would generate a higher popularity for the military with the citizens and allow the government to restore faith to the people. The reaction would probably generate a higher amount of volunteers for military service and effectively eliminate the problem that prompted you to send the bill proposal in the first place. I appreciate your time and would like to hear your plans for addressing this matter in the near future. Sincerely, Anonymous. (2006). Rejecting the draft. The New York Times. Retrieved on October 14, 2011 from http://www.nytimes.com/2006/11/21/opinion/21tue1.html Bacevich, A. (2007). The failure of an

Rosalind And Celia The Main Character Essay Example for Free

Rosalind And Celia The Main Character Essay 1. As you like it is full of characters pretending to be someone other than themselves. To what degree are the characters aware that they are role playing? Does their acting have serious consequences, or is it merely a game. In the text as you like it by William Shakespeare many characters have alter egos in whom they use to influence and associate themselves with other characters. The two main characters that are pretending to be someone other than themselves are Celia and Rosalind. In act 1 of the text Rosalind is banished from the court of the duke and decides to seek upon her father in the forest of Arden. Rosalind and Celia decide to disguise themselves, Celia as a country girl named Aliena and Rosalind as a young man named Ganymede. Rosalind and Celia are unaware of the consequences that occur from having disguises. A consequence of Rosalind’s male disguise as Ganymede is that she makes Phebe, a female shepherdess in the forest of Arden fall in love with her. This disturbs the natural order in which Phebe is in love with a fellow shepherd Silvius. Rosalind’s gender swapping has created a consequence in she has made a woman fall in love with her when she is in love with Orlando. In the end Phebe goes back to Silvius and the consequence of Rosalind’s role-playing is resolved. The role-playing in the text does have effects on the other characters but Rosalind does end up marrying Orlando, Celia ends up marrying Oliver and Phebe ends up marrying Silvius. So the long-term consequences of Celia and Rosalind’s role-playing are miniscule only making the text more intricate and interesting for readers. In conclusion although characters in the text as you like it do pretend to be someone else, the consequences add to detail in the text and have have no serious consequences.

adoption process Essay -- essays research papers

Adoption: The Process   Ã‚  Ã‚  Ã‚  Ã‚  Adoption is metamorphosing into a radical new process that is both sweeping the nation and changing it. But this process is not an easy one, there are many steps to go through. Through research it is made a lot easier. Adoption is a also a highly visible example of a social institution that has benefits from and been reshaped by both the Internet and the exponential growth of alternative lifestyles, from single to transracial to gay. It is accelerating our transformation into a more multicultural society; even as it helps redefine out understanding of â€Å"family.† The process includes three main steps including a type of adoption, the techniques for location a baby for adoption, arranging a successful adoption, the steps at the hospital, and lastly the legal issues in adoption.   Ã‚  Ã‚  Ã‚  Ã‚  There are many types of adoption in California, more then any other in the country. The reasonable amount of time it takes to adopt a child is about a year. â€Å"Independent adoption is an alternative to agency adoption and is the means by approximately 85 percent of all newborns are adopted in California. Since that is the most popular that is the type that I am going to concentrate. The reason that it is the most popular is because of four factors. The first is because the independent agency is flexible, secondly it allows the birth mother to personally meet and select adoptive parents, thirdly it allows the adoptive parents to quickly locate the birth mother rather Smith 2 then waiting several years for the agency to do it for them, and lastly the child can be placed in the home of the adoptive parents immediately after birth instead of waiting in a foster home. By law the birth mother must personally place the child with the adoptive parents. That does not mean she has to do it physically it just means she must personally select them. The birth mother is permitted to release her child into the adoptive parents custody as soon as the hospital discharges the baby, usually 2-3 days old. Generally when the child is six-eight months old the adoptive parents can go to court to permanently finalize the process. A new birth certificate is prepared after the adoption is granted by the court. Independent adoption fees and costs can vary dramatically. Most adoption attorneys charge between 3,000 to 4,000. The adop... ...Release is a form that needs to be filled out by the birth mother to release the child directly to the birth parents. The birth mother can also chose to chose a room on or off the maternity ward. The reason that one chooses off the maternity ward is because it is away from the parents who are bringing their baby home. When the baby is born the hospital usually lets the adoptive parents see the baby, visiting hours usually don’t apply. The birth mother is still the legal parent and so only she can authorize any medical procedures regarding the child during the hospitalization. Before the baby is discharged the hospital will examine the baby and authorize the child’s release. Do not worry if the mother has chosen a name for the child different from the one you have chosen. Your Petition for Adoption will state how you wish to change the child’s name, and a new birth certificate will be made by the court. Smith 5 Work Cited Hicks, Randall. Nuenez, Linda. Adopting in California, How to find a Child. WordSlinger Press. 1992. Melina, Lois Ruskai. Roszia, Sharon Kaplan. The Open Adoption Experience. HarperPerennial. 1993. Pertman, Adam. Adoption Nation. Basic Books. 2000.

Learning objectives Essay

1. After completing the lesson, the student will be able to analyze the question and build their own formula for them to answer and solve that problem. 2. After this unit, the student will have to recognize the meaning of that certain topic and state or identify it by their own interpretation. 3. By completing the activities, the student will provide a plan on every situation that challenge on them and organize it to reach their goals. 4. After the year, the student will recall the information of the lesson and it will easy for them to analyze every concept into components. 5. At the conclusion of the study, the student will make a percipients on how important the objective of the lesson and select an effective solution for their problem by using computer. Student’s Learning Objectives â€Å"Psychomotor Domain† 1. After completing the lesson, the student will able to follow instruction to notice the problem and for them to figure out the trouble encountered. 2. After this unit, the student will recognize one’s abilities and limitations and acts upon a sequence of steps in a process. 3. By completing the activities, the student will properly use computers, and repair simple problem, materially or psychologically. 4. After the year, the student will responds effectively to unexpected experiences and modifies instruction to meet their needs. 5. At the conclusion of the study, the student will construct their own theory, and will improve creativity based upon highly developed skills. Student’s Learning Objectives â€Å"Affective Domain† 1. After completing the lesson, the student will listen to other with respect and remember what other people open up. 2. After this unit, the student will show their ability to solve problems and provide a plan for the improvement of everybody. 3. By completing the activities, the student will differentiate the importance of freedom and responsibilities, and accept responsibilities for the progress of others. 4. After the year, the student will show his/her capability when working independently, and cooperates in a group that shows teamwork. 5. At the conclusion of the study, the student will values people for what they are, not how they look.

Modern History Essay on USA Civil Rights Movement Essay

In the USA from 1865, when slavery was abolished and African American people where supposedly considered separate but equal by the constitution, to the 1960s, when the African Americans where actually considered equal, segregation practises where being endorsed throughout the USA. Segregation was the practice of separating the white Americans and the African Americans. Segregation occurred when the white Americans continued their upper status on the previously enslaved African Americans, therefore maintaining the African Americans status of repression. However throughout the later 1950s to 1960s American went through the Civil Rights Movement, in which the African Americans aimed for a desegregated society that maintained equality. Throughout the Civil Rights Movement many non-violent protests were held creating direct confrontation urging changes to be made within segregated social areas. Therefore non-violent direct confrontation was the successful means which helped to end segregation practises in the USA. Non-violence was the concept of holding a protest that was peaceful and did not retaliate to violence that was likely to be present. The most successful aspect of these protests was direct confrontation. This was when the African Americans would directly break one of the rules in public segregation, causing direct friction within the segregated society, to push the boundaries in which African American people where confined. The confrontation along with the friction created by these peaceful protests predominantly concluded with change due to the persistence of the African Americans. Despite the escalating violence that was waiting at the majority of the African Americans protests they continued, fighting for their civil rights as humans. One of the most supported organisations for African Americans, by not only African Americans themselves but also white Americans in support of desegregation, was the National Association for the Advancement of Coloured People (the NAACP). As well one of the most historically supported leaders of the NAACP, Martin Luther King’s virtues for desegregation was non-violent protesting. The increasing levels of support for the NAACP helped create mass protest to which those higher up within the government would be forced into acting upon to eradicate the chance of the protest escalating into a violent scene caused by the white Americans. Therefore it is clearly evident that non-violent, direct confrontation was a marginally successful approach to the Civil Rights Movement. Throughout the Civil Rights Movement the media played a major role in the method of non-violence in the ending of segregation. Although the African Americans had a great dedication to their protests they would not have been as greatly supported through these protests without the media. Television station camera men, reporters and photographers, where able to capture the violence and abuse directed at the African American’s, thus demonstrating the resilience of the protesters. Furthermore showing the general American public that in these situations of protests the aggressors where the white Americans and the treatment of the African Americans were unjust. Not only was this evidence of repression upon the African Americans displayed amongst the American media but also global media. Therefore effecting America’s superior reputation amidst the Cold War, giving the current enemy reason as to why capitalism was potentially failing and to their acquainted supporters and potential supporters. This global recognition for a Civil Rights struggle gave motivation to politics to act upon this situation to maintain their global reputation. Therefore the recognition of the African Americans repression and unjust treatment was national and globally recognised, thus gaining support from white Americans after this realisation. Hence the global realisation of this unjust treatment emphasised the need of social change to the government therefore giving some explanation as to the equality that becomes desegregation. Many of the non-violent protests African Americans undertook where simple acts however they caused extravagant aggravation due to racist view that the superior percentage of Americans had grown up amongst. One of the protests conducted by seven African Americans and six white Americans was abruptly ended when bus companies refused to carry them on further through their journey as they were confronted with a brutal mob that violently physically abused them and destroyed the busses that carried them. This protest was the Freedom Rides, protesting to desegregate bus terminals and associated facilities. However other protest groups pushed forward with the Freedom Rides continuing the journey and withstanding the violence until significant action was taken by the government. The desegregation for bus terminal and associated facilities was finally arranged after a major uprise in support for these freedom Riders. Much alike the Freedom Rides, Lunch Counter Sit-Ins were a peaceful protest than ended the desegregation of lunch counters. It started with the simple act on February 4th with of four African American college students sitting at a Woolworths lunch counter until the stores closing after being refused serves due to their race. This protest escalated in size and expanded rapidly due to the support it received. Over 50,000 people participated in one or more of the sit in’s within a year in over 15 different states and various cities. Due to the size and direct confrontation of this protest, abuse and violence erupted in many of the Sit-Ins encouraging the government to desegregate to maintain the countries reputation. Thus although many of the protests conducted where simple acts of rebellion for the African Americans the persistence of them where found confronting to the white Americans therefore resulting in change. Further on during the Civil Rights Movement it became apparent that many other organisations for African Americans gained further support, this including the Muslim religion and in particular those surrounding Malcolm X. Although Malcolm X’s and Martin Luther King’s values for the equality of African Americans differ, their main aim was equality with the white Americans. Malcolm X supported maintaining the separation of the races where as King supported the integration of the races in an equal society. Malcolm X was an activist of the Muslim religion; he focused in eradicating the repression on the African Americans that was being held upon by the white Americans, much alike Martin Luther King. However they differ as King’s protests were supporting the integration of the races and living peacefully together, were as Malcolm believed in the maintaining of the separation of the races. However as history has proven within American prior to the late 1950s that separate is not equal, as much as that may be the aim. Hence it becomes evident that Malcolm X’s protests didn’t succeed in the equality of African American, whereas Martin Luther King’s non-violent protests to integrate proved very successful. Therefore throughout the Civil Rights Movement many different protests where held, and many different organisations where supported however the most successfully was non-violence. These non-violence tactics as stated earlier, where the most effective due to the media coverage, persistence of the large quantity and direct confrontation. Without these aspects the non-violence practices for ending segregation within the USA wold not have been as nearly as efficient. Thus using non-violent methods as a means for ending segregation within the USA proved to be highly successful.

Recent death row adverts Essays

Recent death row adverts Essays Recent death row adverts Essay Recent death row adverts Essay Essay Topic: Recent Discuss the controversial nature of Benettonss advertising campaigns, paying close attention to the Benetton Baby and the David Kirby images, and also the recent death row adverts. I have been asked to write and essay on the controversial acts of Benetton the advertising company. In my essay it will give both for and against arguments and how the agency has created cause for concern in the advertising world. My essay will also have details of how other advertising companies advertise their products different to Benetton. I will be looking practically at three certain Benetton advertisements.These are en-titled separately, Benetton Baby, this portrays a photo of a newly born baby trailing her uncut umbilical cord this caused exceptional controversy. David Kirby the image of a man dying of AIDS, surrounded by his family Sentenced to death Photographs of death row inmates. They were shown posing in their prison dress and resembling victims themselves. The inmates faces also featured in magazines and billboards all over the world. These where all produced by an Italian photographer, Olivero Toscani. Olivero Toscani was born in Milan and today lives in Tuscany, with his wife and three Children.He studied photography at Kunstgewerbeschule in Zurich 1961 to 1965 and his work began featuring in fashion magazines then. His photos have appeared in all major international magazines, such as Elle, Vogue, Vogue for Men, Lei, Donna, GQ, Mademoiselle, and Harpers. All three advertisements have been accused of being controversial, to have been the beginning of large disagreements. Although many people approve others dont, they find them alarming and unpleasant. Benetton is a large Italian clothing company, with many high street stores across Europe.The company began the controversial campaign in the late 1980s using shock tactics to promote their company. The campaign began in 1980. The advertisements I am analysing where published in 1990. The campaign altogether lasted ten years. All companies, large and small, use advertisements to promote their company, to encourage people to use/buy from their company. The companys main aim by producing the adverts is to encourage sales therefore increasing profit. Advertisements are designed to be noticed and manipulate people in to believing a false impression.Perfect people are used as role models for what the advertiser wishes people in the target audience to think they want to be like. An Advertisement that is targeting a 30-year olds to middle age people, for instance, will show thin, attractive, young models using the product they wish to sell. Advertisements often create an emotional atmosphere that draws you into the advertisement and makes you feel good. The McDonalds advert featuring father and daughter together reach out and Touch Someone. Products that make us feel good mostly attract us. Many product Advertisements show their products in life-like fashion, doing incredible things.Music and other sound effects add to the excitement of Advertisements. Either way, they help set the mood advertisers want. Celebrities are often featured. Ian Write sells Nescafe Billy Connelly sells The Lottery Michel Jackson sells Pepsi. All of these are ways of helping people identify with products. Sports heroes, movie stars, and teenage heartthrobs tell us what to eat and what to wear. We listen, not realizing that the star is paid handsomely for the endorsement. Logos slogans and word play all help take in the audience wich are then cleverly placed in magazines, billboards, newspapers etc.This is typical advertising it gives the impression we can look as good as the models if we choose that brand. Benetton, however use different advertising tactics. Benetton has become one of the worlds most recognised clothing brands since the late Eighties, mainly as a result of an outstanding and often controversial advertising campaign, which sometimes seems to have small relevance to the clothes it signifys. Instead Benettons advertising is primarily the worldview of Luciano Benetton, a leading member of the prosperous family. Benetton has turned controversy into a spectacularly successful marketing strategy.The United Colours of Benetton campaigns played on themes of racial harmony, and helped convert the firm into a powerful global brand. But sales really rocketed when the advertisements took on other social issues they where said to be intentionally provocative. The Economist reports in 1990 sales rose by 25% to 2 trillion lire ($1. 7 billion); in 1991 they are thought to have increased 15%. Toscanis partnership with Benetton began in 1982. The expansion of Benettons international company image was one of Toscanis most important assignments. It has won him many awards, including the Grand Prix dAffichage. In 1989, he won the Lion dOr at the Cannes Festival for the television spot directed by him. Advertising is the richest and most powerful form of communication in the world. We need to have images that will make people think and discuss. Toscani on advertising Toscani believes that his rival ad agencies create a false reality and want people to believe in it. He said, We show reality and we are criticized for it. Toscani believes Benettons advertisements are wrongly disapproved of. Benetton uses images that individuals may witness on the news in papers etc.But when you take the same photo out of the news and put a Benetton logo on it, people pause and reflect on their position on the problem. When they cant come to terms with it, they get mad at us. Toscani indicates the publics narrow mind and again gives a legitimate motive for his work, and places public debate in the wrong. Tocani likes to see his advertising as a type of journalism. He considers that he should be liberated to demonstrate whatsoever he desires, he believes harsh reality should not be limited to the news, news papers or documentaries on the television.I will now be referring to two of Toscanis two most controversial images I will explain the ef fects they had on the general pubic also I will clarify my own views. Toscani decided to shy away from the everyday advertisements as he feels they cause a large amount of physiological harm to members the public. a lot of insecurities are caused by the stereotypes in those images, and advertising is very influential in the education of our young. Here is claiming that he believes that illnesses like anorexia and body dimorphic disorder are the results to manipulative advertising.

Fatal Attraction essays

Fatal Attraction essays Borderline Personality Disorder was displayed in Fatal Attraction. Alex Forrest had almost every symptom of this disorder. The most obvious symptom that she had was her impulsiveness with the affair that she had with Dan Gallagher. She also had frequent displays of inappropriate displays of anger and an intolerance of being alone. When she approached Dan with slit wrists, the symptom of recurrent suicidal gestures was apparent. Her feelings of emptiness and boredom were also exerted when she was sitting in her room and turning the lamp on and off while Dan and his family were out having fun. Alex obviously had this disorder and was not receiving treatment for it. This was what made the situations so intense and appalling. The movie Fatal Attraction let you into the mind of someone with this disorder so that you could observe it for yourself. There are many symptoms of Borderline Personality Disorder. Some of them include an unstable sense of self, chronic feeling of emptiness, suicidal or self-mutilating behavior. Pursuits of avoiding real or imagined abandonment, whether it be real or fictitious to the patient, unbalanced and intense relationships , temporary moodiness, irritability or apprehension are more symptoms. If five or more of these symptoms are found in an individual, it may indicate that they have Borderline Personality Disorder. This outrageous behavior may be changed if they attend group therapy, although this differs from person to person. It is said that peer reinforcement is more successful than one-on-one counseling. Group therapy only modifies the outrageous behaviors temporarily. Although medical treatments of drugs are available, such as antidepressant, antianxiety and antipsychotic medications, this isnt a permanent fix. Sometimes, hospitalization is needed. Prognosis, or expectations, is very poor for Borderline Personality Disorder. The expectations are poor because treatment isn&...

Dracorex Hogwartsia - Facts and Figures

Dracorex Hogwartsia - Facts and Figures The full name of this pachycephalosaur, or bone-headed dinosaur, is Dracorex hogwartsia  (pronounced DRAY-co-rex hog-WART-see-ah), which is Greek for Dragon King of Hogwarts), and as you might have guessed, theres a story behind this. After it was excavated in 2004, in South Dakotas Hell Creek formation, the partial skull of this dinosaur was donated to the world-renowned Childrens Museum of Indianapolis, which invited visiting kids to name it as a promotional stunt. Considering the other possibilities, the allusion to the Harry Potter books (Draco Malfoy is Harry Potters ill-mannered nemesis, and Hogwarts is the school they both attend) doesnt seem quite so bad! The Complication of the Species Theres a significant amount of controversy about Dracorex among paleontologists, some of whom think this is really a species of the very similar-looking Stygimoloch (whose much less child-friendly name means horned demon from the river of hell.) The latest news: a research team headed by Jack Horner has concluded that both Dracorex and Stygimoloch represented early growth stages of yet another dinosaur genus, Pachycephalosaurus, though this conclusion hasnt yet been accepted by everyone in the scientific community. What this means is that, as Pachycephalosaurus juveniles grew, their head ornamentation became more and more elaborate, so adults looked very different from teenagers (and teenagers looked very different from hatchlings). What it also means, sadly, is that there may be no such dinosaur as Dracorex hogwartsia! A few things that thescientifice community does agree on is that the Dracorex existed in the woodlands of what is modern-day North America during the late Cretaceous period (70-65 million years ago) eating a diet of primary plants and growing to be about 12 feet in length and 500 pounds. However it winds up being classified, Dracorex (or Stygimoloch, or Pachycephalosaurus) was a classic pachycephalosaur, equipped with an unusually thick, ornamented, vaguely demonic-looking skull. Males of this slender, two-legged dinosaur probably head-butted each other for dominance within the herd (not to mention the right to pair up with females during mating season), though its also possible that Dracorexs massive head served to intimidate predators, by butting away the flanks of curious raptors or tyrannosaurs.

Cinema Manager Induction Essay Example | Topics and Well Written Essays - 2500 words

Cinema Manager Induction - Essay Example Also ensuring the workers and management practices conform to a variety of regulations. Other behavior comprises managing the approach to employee benefits and recompense, employee records and personnel policies. These policies are frequently in the form employee manuals, which all employees ought to have (Clark, 2002). HRM can also be helpful because managing people well may pressure so lots of outcomes in an organisation, such as productivity, output, employee participation and investor return, these are all significant to the stakeholders, organisation itself, employees, stockholders, customers and society. Star Cinema Ltd has over 16 theater sites in the U.K. and has more than 1500 employees. The company is looking to expand its business from January 2005 when it acquires more building sites. This will mean employing additional labour in the region of 120 to 130 people. An induction suggestion has been shaped for Entertainment Media Ltd. An induction is an tremendously significant part of the process as it assist to raise issues on health and safety. Statistically additional accidents occur with new employees and this joint with the dangers inside the building industry means it is areas which have to be completely addressed (Fitz-enz, J., 2004). Each novel staff member has dissimilar, and occasionally unique, induction needs. This may be due to individual factors or preceding experience factors. It is so significant that every new staff member's induction programmed be tailored to get together their person needs. It also means that it is not possible to expect or lodge each require, so individuals have to recognise that they have liability for their own induction programmes (Fitz-enz, J., 2000). Study of Cinema The reading of cinema at the university level has turn out to be ever more central in the United States, the United Kingdom, and Australasia, located in a number of disciplines such as the history of art, languages and literatures, communications, and up-and-coming work on the histories of accumulation technologies (film among them). At the same time, approaches to film studies which have taken their cue from fictional analyses (formalism, semiotics, auteur, and type theory) have lately seen the challenge of latest intellectual work in the form of "cultural studies," an umbrella word for a crowd of imbricate dangerous projects such as feminism, surprising theory, race studies, post structuralisms, and materialist analyses. This come across, of film studies and cultural studies, is the theme of this collection of essays concerning cinema, by the questions of cultural studies at the forefront (Robbins, S.P.; 2004). This impression demonstrates the wide variety of optimistic impacts local cinemas have on their communities. The sites foster a sense of place and give a center for the local community, whilst ornamental local educational life from side to side the provision of mainstream and/or

Annotated bibliography Essay Example | Topics and Well Written Essays - 1500 words - 1

Annotated bibliography - Essay Example These criteria were useful in selecting entries in the bibliography list. Amoako-Gyampah, K. and Salam, A., 2004. An extension of the technology acceptance model in an ERP implementation environment. Information and Management, 41(3), pp. 731-745. Amoako-Gyampah and Salam (2003) intended on establishing the relationship between belief systems, usefulness of technology and subsequent use of the ERP system. The authors collected data from over one thousand workers in their country .They used the TAM (technology acceptance model) model to establish hypotheses for their paper. Amoako-Gyampah and Salam found that communication and training affect belief systems. This paper will be quite useful in assessment 3 because management is yet to approve the ERP project. They need reassurance that the plan will elicit support from members of the organisation. This paper will provide insights on how the company can achieve high usage rates. The major advantage of such an article is that it is theor etically founded on a pre-existing model. Furthermore, it uses empirical research to support its assertions, so Peet’s can rely on it. The paper addresses nontechnical factors that alter ERP usage, which is quite useful in the analysis. Fui-Hoon, N., Zuckweiler, K. and Lau, J., 2003. ERP implementation: Chief information Officer’s perceptions of critical success factors. ... This means that reengineering ought to focus on tailoring the business processes to fit ERP software. They also add that errors in adoption occur when enterprises fail to use capabilities within the ERP system. Organisations have sometimes made too many customisations before understanding their business practices. This paper is insightful because it relies on views of CIOs who have succeeded in implementing ERP systems. Subjects are thus speaking with authority on the matter. The article is relevant to the assignment because it extols the merits of buying one’s ERP system and taking advantage of its capabilities. Gattiker, T. And Goodhue, D., 2005. What happens after ERP implementation: Understanding the impact of interdependence and differentiation on plant level outcomes. MIS Quarterly, 29(3), 559-587. In the paper, the writers assess implications of certain organisational qualities in the performance of the ERP system. They found that organisational models must have low lev els of differentiation and high interdependence for them to experience ERP impact. Data integration works well when interdependence between subunits is high. Furthermore, ERP coordination improvements will be minimised when units in a company depend on each other. The article will be useful in this assessment because it addresses some of the potential glitches that could minimise these outcomes. Findings could be used to convince management about the usefulness of an ERP project as Peet’s already has highly interdependent business functions. Additionally, customisation will moderate effects of differentiation in the organisation. For the business report to garner support from management, it must acknowledge potential barriers and identify ways of overcoming them. This is what the

Audit&Assurance Essay Example | Topics and Well Written Essays - 2500 words

Audit&Assurance - Essay Example Therefore the international institutions and the accounting bodies have recognized the need for streamlining the Auditing practices to meet the emerging challenges. International Accounting Standards have been the first step in the right direction to address the issues evolved over a period of time, considering the international implications imposed by the cross border transactions worldwide. Not only the shift in methods of operations and the procedures involved in financial services, but also, the developments that have been continuously taking place in the production processes, information technology, media and the latest technological innovations such as mobile telephony, Global Positioning System (GPS), Social Networks, etc. necessitated revisiting the techniques adopted in auditing as well. The methodologies adopted in relation to auditing need to take into account these industrial and technological developments to enhance the efficacy and lend flexibility to the procedures in line with the fast changing environment. The international Federation of Accountants (IFAC) was set up during 1977 with a view to bring about uniformity in the profession on a global scale. The concept of ‘Assurance’ is of recent origin, has generally come into existence after the companies have resorted to computerization of accounting during1980s. The various accounting scams in the corporate history have only strengthened the resolve to improve the professional standards in line with the technological developments and to enhance the level of transparency, and this paper seeks to study the development of auditing over the period of time. When computerization gathered momentum, the important problems identified in the auditing process were mainly related to the understanding of the concept of the system adopted (especially the software), compatibility of the program with the established accounting practices or the guidelines, the efficacy of the program to discern the pitfalls

Understanding Applicable rates and charges for shipments for budgeting Case Study

Understanding Applicable rates and charges for shipments for budgeting - Case Study Example This is so in cases when there is a breakdown in technological forms available (Judge). For ease in determination of shipment rates and charges for the sake of effectiveness in the determined rates, it is important that the products be in the first instance classified. Classification is vital to help in the determination of optimum total charges. Optimal total shipment charges helps the shippers minimize the charges as much as possible, it also facilitates reclassification by carriers of the shipment hence submission of very different freight bills that indicates higher amounts. The classifications above are done based on the data as presented by the National Motor Freight Classification standards which are mainly used by many less than truckload(LTL) to help them in determining freight rates and total charges. Eagle electronics just like any other company operating in the highly competitive market would always wish to minimize costs as much as possible to maximize revenue. Eagle electronic would automatically go for the cheaper cost, which is that of consolidated cost at 32.55 as opposed to the individual cost 106.5. This is, therefore, the choice assuming there is no extra cost to be incurred by NT Trucking. In scenarios of transportation through shipments, there are fixed charges and flexible charges. These charges are at the same time affected by other variable charges among which we have the minimum charge. Minimum charge is derived from the minimum weight calculations to qualify for truckload classification. This weight appears as its own column in the NMFC so that the cost increases with the enlargement of the minimum weight hence qualification for the TL just after TLT qualifications. This is from the principle that lower classifications fetches lower freight charges hence minimum costs

The Performance Appraisal Meeting and Performance Diagnosis PowerPoint Presentation

The Performance Appraisal Meeting and Performance Diagnosis - PowerPoint Presentation Example tly by checking whether they have accomplished their goals but only after a year.  Effective performance management in ACME is illustrated under the leadership of managers who apply various techniques in dealing with performance management. If performance management is treated as a complete system not leave any parts, and if there is success with performance planning and ongoing performance communication, there can almost be guaranteed success during the performance meetings. There are two reasons for this: First, the employee will understand appraisal process is a partnership. Second, there will be no surprises in the appraisal meeting (Bacal, pg.102). During the appraisal meeting the most crucial tasks for the managers is to evaluate and relate the output of the employee with their targets. The managers carry out a regular overview of the progress of each employee in relation to the tasks assigned to the employee. In return, the management expects each employee to meet the set goals in their working area, and this ends up being a collective objective that can enhance an organizations success. During the appraisal meeting, the manager should take on role of helper, problem solver, rather than evaluator, employee is in partnership and is a self-evaluator, employee should understand what to expect, in terms of content and process, manager should treat meeting as important, and most importantly, both manager and employee should understand why of the apprai sal. At ACME Healthcare Inc. there seems to be a need to integrate the need to prepare the employee for the appraisal meeting without a conversation of what is expected. Managers should let the employee understand purpose of meeting. Performance Diagnosis is the process that should be used with an employee to determine the causes of his or her success and/or difficulties. Performance is affected by the interaction of the work environment and the individual, and not by one or the other alone. ACME Healthcare Inc.

Understanding Applicable rates and charges for shipments for budgeting Case Study

Understanding Applicable rates and charges for shipments for budgeting - Case Study Example This is so in cases when there is a breakdown in technological forms available (Judge). For ease in determination of shipment rates and charges for the sake of effectiveness in the determined rates, it is important that the products be in the first instance classified. Classification is vital to help in the determination of optimum total charges. Optimal total shipment charges helps the shippers minimize the charges as much as possible, it also facilitates reclassification by carriers of the shipment hence submission of very different freight bills that indicates higher amounts. The classifications above are done based on the data as presented by the National Motor Freight Classification standards which are mainly used by many less than truckload(LTL) to help them in determining freight rates and total charges. Eagle electronics just like any other company operating in the highly competitive market would always wish to minimize costs as much as possible to maximize revenue. Eagle electronic would automatically go for the cheaper cost, which is that of consolidated cost at 32.55 as opposed to the individual cost 106.5. This is, therefore, the choice assuming there is no extra cost to be incurred by NT Trucking. In scenarios of transportation through shipments, there are fixed charges and flexible charges. These charges are at the same time affected by other variable charges among which we have the minimum charge. Minimum charge is derived from the minimum weight calculations to qualify for truckload classification. This weight appears as its own column in the NMFC so that the cost increases with the enlargement of the minimum weight hence qualification for the TL just after TLT qualifications. This is from the principle that lower classifications fetches lower freight charges hence minimum costs

Financial crisis of Amazon and Apple Research Paper

Financial crisis of Amazon and Apple - Research Paper Example Amazon.Com Inc, on the other hand, operates as an online seller internationally but headquartered in Seattle, Washington, in addition, this online seller company operates such websites as amazon.com and amazon.ca. These websites enable retailers to sell their products through online advertising. Amazon offers other services such as website development, marketing, and company branded credit cards.In 2008, the financial challenges that faced the world led to reduced profits by these two tech companies. The profits reduced because the two companies’ products are not basic necessities that are compulsory for human survival. Basic necessities are food, housing, and basic health care. To the contrary, iPhones, iPod and iPad are that a human being can survive without and, therefore, forgone.Financial analyst and other world leaders, however, put in place measure that saw the crisis recede and thus an increase in consumer purchasing power. The crisis slightly diminished shown especial ly by improving sales in the New York stock market. Elsewhere, sales reports of leading multi-national businesses across Europe were picking up. Apple thus diversified four strategies to help it recover the lost profits. Apple marketing strategies were product design, price of products, promotion and their distribution.In product design, Steve Job, the Apple Chief Executive Officer, creativity contributed to more sales. He designed specifically, the operating system MAC OS X, which helped distinguish the Apple computer from other competing PCs.

The cult of Stalin Essay Example for Free

The cult of Stalin Essay Is there sufficient evidence in sources A to F to explain why there was an anti-war movement in the US during the late 1960s and early 1970s? The anti-war movement in the US during the late sixties and early seventies was a number of independent interests that had allied together, because of their common interest of being against the war in Vietnam. The types of people who protested varied greatly, such as people at college campuses, middle-class suburbs, labour unions, and government institutions, there were many different types of protest and many different reasons for people from all racial and cultural backgrounds protesting. Draft Burning was one important type of protest; this was done by thousands of conscript able men in the United States, to show to the American government that they werent going to go war in Vietnam. A Draft was the document that told Americans they had been conscripted to go and fight, many thousands of Americans would burn these in the streets as a protest to the Government against the war. There were hundreds street protests throughout the war by Americans from all walks of life, despite racial tensions blacks and whites and people from different classes banded together to show the authority what Americans really felt towards the war. There were also thousands of letters, phone calls and confrontations with the American Government to persuade them to stop the war. Many of the independent groups had their own reasons for disagreeing with the war in Vietnam, and so there is great depth to why an anti-war movement on such a scale began. One of the main reasons is the role of the media during the Vietnam War. Most homes in the sixties owned televisions and some even colour televisions, so the war could be seen by nearly all Americans daily. There were no restrictions on the media during Vietnam as there are today so shocking images and newsreel could be sent back home for Americans to see. Americans saw devastating images of dead Vietnamese, dead and injured American G. I. s, refugees, injured civilians etc. For example the My Lai Massacre on the 16th March 1968 horrified the world as people found that the Americans were the cause of a 350-500 casualty massacre of unarmed Vietnamese civilians. Adam Whybro The war was proving to be a heavy drain on manpower and casualties were starting to mount up. 562 men were killed in just one week during May 68 to add to the mounting casualties of thousands. The United States needed 33000 conscripts by 1965 to replace the dead and those who had finished their tour of duty. This generated a lot of opposition from men who did not want to fight resulting in the many draft burning protests that took place. Drafting caused large amounts of resentment between the social classes as white middle class men could easily be cleared, whilst ethnic minorities were drafted. The poor morale of American troops and of veterans fueled the anti-war movement leading to two big protests in Washington in 1967 and 1971 and a record amount of desertions, some 503,000 in 1966 alone. The American tactics being used and Guerrilla warfare lowered both American troops morale and that of Americans back home. The use of Napalm alone was strongly opposed and added to the destruction of rainforests and spraying of chemicals caused massive opposition to the tactics being used to win the war. Americans thought the war, which at the time was costing them $20 billion year, was weakening an already fragile and weak economy, and at the time the President Lynden Johnson had promised that he was going invigorate the economy and make it stronger. Johnson had also promised better health care, better housing, a better transport system and reducing the social divisions between Americans. The war took valuable funding and resources from these projects, resulting in more people showing their opposition to the war. The Black Civil Rights protests greatly backed up the anti-war movement, as they believed that mostly ethnic minorities were being drafted into the armed forces. Some of the higher officers were racially abusing some of the black soldiers, which caused lots of resentment between black and white soldiers in the American army. The black civil rights movement acted alongside the anti-war movement rather than being a direct consequence of the war, whereas the other reasons to why there was an anti-war movement are direct courses of the war, because they only came about during the Vietnam War. The sources A-F, do not explain all the reasons to why there was and anti-war movement, but they do help us to understand a few of the reasons why such a strong anti-war movement took place during the Vietnam Conflict. There was an anti-war movement due to the unrestricted role of the media which showed many disturbing pictures of the Vietnam Conflict, including both dead and dieing civilians and soldiers, horrific injuries such as napalm burns and destroying buildings. Sources B, C and E help us to understand the role of the media during the conflict. Source B is a famous photograph that shows children running followed by American soldiers and imparticular a naked girl running and screaming with severe, distressing napalm burns. This is a very distressing picture, which received extensive media coverage. This picture changed many peoples views on the war, mainly to anti-war, but what the image doesnt show us is that the US gave her medical treatment which she recovered from, and she is still alive today. The image does show the public how bad the war was though and the ineffectiveness of American tactics and the lack of care shown by the American military not to hit civilians. Adam Whybro In Source C the writer, Richard Hamer, tells us about a scenario where a US patrol is attacked by a mortar on a road between paddy fields containing Vietnamese civilians. Hamer describes the decision that many American soldiers must have faced when in Vietnam, whether the civilians attacked the patrol and whether to kill all of them or none of them. He gives the readers an insight into what it must be like to be an American soldier in Vietnam to everyone back in America. This shows how bad being a soldier was and to parents or close ones back in America of soldiers would have made them want the war to stop and to bring their sons home, heightening the anti-war movement. Hamer goes on to give the horrific details of the tactics used by the US during the war. He does not however inform us of the types of horrific tactics that the Vietcong Guerillas used, such as the horrific booby traps they set for American patrols, which is biased against the war. The American tactics were dammed by much of the world as they were deemed as harsh; this was brought about by the media. The Americans used chemicals to destroy rainforests around the Ho Chi Minh trail and villages like Napalm and Agent Orange, which still has an effect on the Vietnam life today! Each new generation still suffers from the chemicals used in the military campaigns by the Americans during Vietnam. Source E is an oral statement by Robin Day a BBC commentator who says that TV has changed American views on war more than anything else, to be more anti-war and anti-militarist. Day says now people all over the world can watch conflicts on television, whether in the future a democracy which has uninhibited television coverage in every home will ever be able to fight a war again, as the full brutality of war will be there in close-up and in colour. Day also says, Blood looks very red on the colour television screen. This source does not tell us anything about the war itself, or about the anti-war movement in America, but just how technology such as colour TVs have changed the war, and the views of the war by ordinary people. Source A is a written source from the book Four Hours in My Lai by Michael Bilton which attempts to explain why the United States suffered such high casualties throughout the war. Most soldiers were more likely to die in the first few months of their tour of duty than at any other point, because the soldiers were inexperienced and usually did not get on well with the platoons they were put into, which lowered morale. A lot of the new recruits were quite stupid, because of the need for replacement troops; the army overlooked the poor I. Q. scores of many men when they were conscripted. A lot of the new conscripts werent that clever as the men available for conscription in Universities could get out of it with studying by studying a degree. This source doesnt explain the anti-war movement; it just helps us to understand the effects of the tour of duty and the high casualty rate. The source is biased however as not everybody in the army scored a poor I. Q. and died within the first months of the year. In the late 60s early 70s President Lynden Johnson promised the American people he would make the American economy stronger. He said he was going to make a Great Society and he had a vision to feed and shelter the homeless to provide more education and better medical care. This didnt occur on as large a scale as was planned Adam Whybro as consequence of the Vietnam War, which upset a lot of lower class people. Source D is a cartoon published in the British magazine Punch in 1967, which represents the American economy at the time. The US economy is represented as a steam locomotive, and in the smoke coming from the funnel of the train it says Vietnam, as well as the cartoon indicating that Vietnam is destroying the US economy and all the resources are going to waste, it also represents due to the carriages being broken up which read Great Society to fuel the train, that the dream of the Great Society will never happen as the resources that were meant for it are being used to fuel the US economy for the war in Vietnam. The cartoon shows a lot of angry people, which represents some of the American people at the time, who must have thought President Johnson was lying to them and that services wouldnt get better. What the cartoon represents would have angered many Americans, especially the lower classes resulting in them supporting the anti-war movements, as they wanted funding putting back into improving their quality of life as had been promised. The cartoon does not show however how the war in Vietnam provided millions of jobs in arms factories and in the armed forces etc.to low paid or the unemployed which did boost the economy and reduce unemployment. The book We Were Soldiers Once and Young by Hal Moore and Joseph Galloway gives a good indication of the tactics used by the American military early in the Vietnam War. It gives an eye witness account of the helicopters tactics used, the air support, and the napalm attacks used by the American military. It also highlights why the Americans casualty lists were so high, as before Hal Moore went into battle in the Ia Drang Valley some of his trained men were taken away as their tour of duty had finished. During the battle a reporter takes pictures of the horrors of the battle, and at the end of the battle a helicopter full of reporters arrives to take pictures and interviews etc. The source gives a real life example of sources A and C which both contributed to the anti-war movement. The source is slightly biased as it was written by two Americans who were there and could have therefore changed slight details to put the Americans in a better light. Although the Sources do tell us a lot about the why the anti-war movement began they do not tell us everything. They do not tell us about the black civil rights movement which was happening at the time which acted along side the anti-war protests, because they thought that a lot of black people were being discriminated in the army and Johnsons promise which would have benefited many black Americans. The Sources do not tell us about the numerous student protests, especially the Kent-State-Protest in May 1970 where 4 students were killed by the national guard causing the start of 400 more protests. The sources dont highlight the number of cultural changes during the war, which sparked up. Many blacks werent granted places in universities and so it was harder for them to escape conscription. Therefore in 1967, 30 percent of black men who were the right age for the conscription were conscripted, whereas only 19 percent of whites were. There were many black protests and questions towards the government from black people included comments like why should we fight a war that we dont believe in? and why are we fighting for a country that refuses to give us basic human rights? Black opponents of the war were quick to point out that the Vietcong never called us nigger! Also in 1967, Martin Luther King, the best known of black civil rights campaigners, Adam Whybro spoke out against the war. A year later, King was assassinated by a white opponent of civil rights and there were hundreds of race riots all over the country. The sources are quite sufficient but they do not cover all explanations to why there was an anti-war movement in the US during the late 1960s and early 1970s. The best sources in my view are the picture of the Napalm Girl and source C, as both these two sources show us the violent tactics the American armed forces used in Vietnam and with the disregard for human lives they were used. The two sources persuaded a lot of people to go against the war and join the anti-war movement. I feel it was because both are media items which was the main factor in there being such a large anti-war movement in America.

Customer Lifecyle Case Study: Toyota and HP

Customer Lifecyle Case Study: Toyota and HP Let us raise a question what is the main goal of a business company? What is the common aim of all its internal units? The answer did not change from the old times till nowadays its simply a profit or the rise of the wealth owned by its shareholders. But as the years went by, the business theories improved, and the ways to approach companys goals developed as well. During the years of experience smart entrepreneurs understood, that there is something behind seeking the profit, something more then numbers and rational decisions. That something turns out to be a companys relationship with customers. Customer relationship management is a concept that became very popular during the 1990s. It offered long term changes and benefits to businesses that chose to use it. The reason for this is because it allowed companies to interact with their customers on a whole new level. There are few different strategies of CRM. We are going to discuss more specifically about one the customer lifecycle. Customer lifecycle is the behavior of a customer with a company over the time. A high knowledge in this theory of CRM is a great tool for a company to reach its goals and surpass the competition. We have chosen this topic because we see a great importance of it in business life and it is very handy for us as business students to expand our knowledge in this specific subject. For grounding the theory and our ideas we have chosen two different companies HP and Toyota. HP is providing other enterprises with CRM decisions. We are going to disclose briefly the background of HP enterprice services as a company and talk a bit more specifically about their services and attitude about the importance of CRM and customer lifecycle. Toyota is a multinational automaker. We are going to present its CRM strategy and show their practical experience of following the customers lifecycle. Customer lifecycle and CRM theory As mentioned before, in this part we are going to briefly answer the question what is Customer Relationship Management, and talk more specifically about the Customer Lifecycle. What is Customer Relationship Management? In few steps we can assume that Customer Relationship Management is about finding new customers, collecting info about them along the way and using that info to enhance their experience and foster long-term relationships. The focus on the customer is the main characteristic of CRM and two are the most important questions that a Customer Relationship manager has to keep in mind: what are the customers needs? And do we offer programs/products in response to their needs? Customer relationship management is a widely-implemented strategy for managing a companys interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes (principally sales activities, marketing, customer service, and technical support). The overall goals are to find, attract, and win new clients, nurture and retain those the company already has and reduce the costs of marketing and client service. Customer Relationship Management designs t he company business strategy including customer -interface departments as well as other departments. CRM is a term that is often referred to marketing. However, there is no complete agreement upon a single definition. This is because CRM can be considered from a number of perspectives. In summary, the three perspectives are: Information Technology (IT) perspective Business Strategy perspective The Customer Life Cycle (CLC) perspective Whereas our topic is focused on Customer lifecycle, we are going to explain and go deeply inside only in the third perspective. Customer Life Cycle For a better explanation about the Customer Lifecycle, we want to introduce firstly the concept of a Product Life Cycle: PLC is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. Here is the general product lifecycle which normally follows these 5 steps: Research Development, Introduction, Growth, Maturity and Decline. The graphic (shown in illustration 1 below) shows how the sales change during the PLC. Ilustration 1. Product Life Cycle The PLC can also be divided in 5 stages which represent the kind of customers who makes use of the product during the lifecycle: innovators, early adopters, early majority, late majority and laggards. So what is a Customer Lifecycle? Just like a product of a certain company, a company itself has a lifecycle as well. It is simply the behavior of a customer with a company over the time. Customers begin a relationship with a company, and over the time, either decide to continue this relationship, or end it. The Customer Life Cycle (CLC) has obvious similarities with the Product Life Cycle (PLC). However, CLC focuses upon the creation of and delivery of lifetime value to the customer (looking at the products or services that customers need throughout their lives). It is marketing orientated rather than product orientated, and embodies the marketing concept. Essentially, CLC is a summary of the key stages in a customers relationship within an organization. The problem is that every organization offer different product, which makes it impossible to draw out a single Life Cycle that is the same for every organization. The illustration below shows the course of the relationship between customer and supplier: Ilustration 2 Due to the graph, there are four phases in a customer lifecycle: exploration, growth, saturation and decline. During the Exploration phase the customer starts to see the promises made during communication for the first time; the level of satisfaction is relatively low, the customer have no experience about the products and the services offered by the supplier and the switching costs are still low in this stage. During the Growth phase there usually is a sharp rise in purchases; the customer now knows the advantages offered by the supplier, satisfactions with goods and services increase; the supplier is examined more for its performance than for its reputation or image. The Saturation phase is characterized by the highest number of purchases and the highest degree of commitment (function of satisfaction, attractiveness and switching costs); the relation has taken shape. Satisfaction is still increasing in all the aspects and so do the trust. The appeal of the relationship improves and the switching costs increase slightly. The Decline phase starts as soon as the number of transactions starts to drop; This phase can occur at any time (even after the exploration phase); the most common reason is the reduction in the need for the products and services provide by the suppliers. At any point in this Lifecycle, the customer is either becoming more or less likely to continue maintaining a relationship with a company, and demonstrates this likelihood through their interactions with you. If a company collects data from these interactions, it can use this data to predict where the customer is in his Lifecycle (is the customer becoming more or less likely to maintain a relationship?) If a company can predict where the customers are in the Lifecycle, it can maximize ones Return on Investment (ROI) by targeting customers most likely to buy, trying to save customers who have declining interest, and not wasting money on customers unlikely to continue relationship. Toyota Case Toyota Motors Corporation, commonly known simply as Toyota, is a multinational automaker headquartered in Toyota City, Japan. The company founded by Kiichiro Toyoda in 1937 has snatched the title of worlds largest automaker from General Motors in 2008 for the first time in 77 years. TMC workforce around the world is about 320.590 people (total in affiliated companies in 2009). Toyota is also known by has revolutionized the automotive production with the Just-in-Time system, the quality of its products and the healthy relationship with the stakeholders. These aspects have made Toyota a reference within the automotive manufacturing environment and its personal approach over the customers during the last years seems keeping Toyotas brand in the spotlight of the automotive business. A huge part of the success of Toyota is credited by the obsession with its customers. Beyond the manufacturing strategy it is needed to take care about the non-manufacturing environment. Everything Toyota does is done with customers in mind and it is clear to all staff that totally satisfied customers are the source of good results. It made TMC develop the Lean CRM in response to the growing volume of customer information collected at the many touch-points during the customer lifecycle. The Lean CRM allows Toyota to sense changes in individual customers behaviour, following their current lifecycle status and responding in a way to increases customer satisfaction. It has enabled Toyota to predict what customer wants even before the customer knows he wants it, to sell significantly more vehicles, with a shorter trade cycle and higher repurchase rate (over 60%), at significantly lower costs. CUSTOMER PULL By knowing how often a typical customer use to replace his vehicle, Toyotas process guides how different touch-points over customer lifecycle are delivered and how employees should respond to customer-initiated touch-points and deliver Toyota-initiated ones. The process starts when the customer is thinking about buying a new vehicle. It is a job to the marketing department to guide these prospective buyers to the Toyota website and gather as much information as possible. The process of requesting information is an example of customer pull, where the company responds directly to the customer. It is the first contact at which the customer becomes known to Toyota, and it triggers a check to see if Toyota already knows the customer. The gathered data about the customer provides information to manage how future touch-points to that customer will be delivered. TOYOTA PUSH What Toyota already knows about the prospective customer will determine how Toyota communicates with that customer. Vehicle information which is sent out is tailored to the prospective customers known preferences. Toyota may even offer a customized deal or pre-approved credit to the prospective customer. Where the prospective customer is not previously known, Lean CRM uses statistical models and data analysis to determine which models are likely to be most appealing to each prospective customer, as well as the type of information each person is likely to value. At the moment the customer buys a new Toyota vehicle and enters the ownership lifecycle, Toyota keep trying to sense customer to pull and maintain a conversation with the company along the years. At this way, it is possible to offer the right product at the right moment to the customers. It is this combination of pull and push that guides each customer step by step during the customer lifecycle and toward the customers next purchase. It is the backbone of the lifetime conversation between the customer and Toyota. CUSTOMER DNA Just as a real DNA influences how an individual behave in determined environment, Customer DNA influences how each touch-point between Toyota and the customer is carried out. It defines the relationship that Toyota and its customers will hold along the years and how each touch-point will be faced. The touch-point trigger, the touch-point delivery process, previous or subsequent touch-points, the roles and responsibilities involved and the business rules that control how the touch-point is executed are all contained within the touch-point definition. The best way to execute the touch-points which depends of persons Customer DNA is assigned as soon as the customer is identified. Using the Unica Affiniun Campaign Management System (CMS) is possible to Toyota to manage the variability of customers, the distinct touch-points and their implementation. This process automatically reviews the data about each customer and decides whether a touch-point should be trigged. If more than one touch-point is appropriate at the same time, it also decides which one has priority and what should happen to the other. Similarly, if the customer requests information about a new model, the request will automatically trigger a review process to identify the best touch-point and which touch-points should be triggered as a follow-up. INCREASING SALES AND FREQUENCY, AT LOWER COST This Lean CRM approach has been developed in close cooperation with one of Toyotas European sales companies and its dealers and has been piloted in touch-points during the customer lifecycle. Comparing a recent before and after marketing campaign it is found a 70 percent reduction of non-target customers being mailed, an 80 percent reduction in campaign costs, a 50 percent reduction in campaign development time and a 60 percent increase in campaign ROI. In other words, the Lean CRM approach has enabled Toyota to sell significantly more vehicles, with a shorter trade cycle and a higher repurchase rate, at significantly lower cost. This strategy of approaching the customer according his lifecycle will contribute between $5 million and $10 million (in U.S. dollars) of additional revenues each year to the sales company. And also, Toyota has shown clearly that Lean CRM really provides benefits for customers and for itself despite the doubts about the functionality of lean principles developed in manufacturing to sales and marketing. As it was said in the beginning, Toyota knows that its success depend of total customer satisfaction and staff does not save efforts to reach this goal.Formularbeginn HP Enterprise Services Nowadays more and more successful companies are trying to implement CRM strategies in order to build the customer loyalty. In order to improve your companies CRM strategy you can use the services of certain enterprise service companies, such as HP enterprice service. We are going to disclose briefly the background of HP enterprice services as a company and talk more specifically about their services for enterprices. HP Enterprise Services (HP ES) is the global business and technology services division of Hewlett Packards HP Enterprise Business strategic business unit. It provides enterprices with CRM solutions, which help to support the customers through the entire customer life cycle. It was formed by the combination of HPs legacy services consulting business and the integration of acquired Electronic Data Systems, which had defined the outsourcing business when it was established in 1962 by H. Ross Perot. As the saying goes, all customers are not created equal. Some are no doubt more valuable than others and represent a reliable source of profitable revenue, while others do not justify the cost of attracting or retaining them. And then there are all those other diverse segments of customers somewhere in the middle. As HP ES states, a company must address the unique needs and preferences of all members of these customer segments as they proceed through the different stages of the customer life cycle. Each company is therefore challenged to strike a delicate balance in running its business: minimize the cost of attracting, retaining and rewarding their best customers and maximize the customer experience from Marketing through Sales to Customer Service to create loyal and satisfied patrons and advocates. Companies who achieve this balance are rewarded with profitable growth and increased market share. For those who struggle with this, HP Customer Relationship Management (CRM) Services provides a proven approach to catch and surpass the competition. As shown in a picture below, the customers progress through the steps of this life cycle (inner blue) as they engage with a company through the various interaction channels they choose (gray). Successful companies support each life cycle step with reciprocating front office functions (green) to optimize the customer experience. Ilustration 3 For over 30 years, HP ES has been successfully designing and delivering to clients around the world CRM solutions ranging from customer-facing operations management, contact center technology management, and global fulfillment and logistics. The companys solutions are based on this comprehensive suite of offerings: 1. Contact Center Outsourcing Services Contact Center Outsourcing Services is a tool which provides you to reached outcomes such as growth, cost reduction, improved customer retention, and mitigated risk. Ilustration 4 HP has more than 30 years of Contact center experience which supports entire customer life cycle. HP Contact Center Outsourcing Services ensures the management and operation of your outbound and inbound contact centers handling high value, complex customer interactions. Whether embedded in an industry-specific solution or standalone, companys contact center services support customers with multiple channels for voice and non-voice interactions throughout the entire customer life cycle from marketing to sales to service. 2. CRM Managed Services CRM Managed Services is a universal hosted and managed contact center infrastructure service that enables clients to virtualize their telephony and contact center technologies and springboard off end-of-life and disparate systems environments to a state of the art, world class, stable and secure platform. 3. Consumer Direct Services Consumer Direct Services is a tool with which you can provide an end-to-end solution that facilitates the flow of information from order to delivery. The HP Company uses this tool for trying to keep it customer. Hewlett-Packard Company captures customer intelligence, handles sales and service inquiries, works with sales requests and warehouses, and distributes products for direct-to-consumer companies around the globe. It is also possible that company integrates online, catalog, direct media and other channels a seamless environment to give you a single view of your customers. Plus, no matter where you go or how fast you move, HP has the scale to grow with you. 4. Software Publishing Services Software Publishing Services offers a complete business processing solution for logistics of software publishing and distribution. As it is mentioned before, HP has about 30 years of experience in delivering full product lifecycle management services, so it offers the most state-of-the-art solutions in the software publishing industry today. The company provides a fully integrated solution that includes end-to-end order processing and fulfillment from service delivery centers. HP also operates contact centers, distribution centers, payment centers and technology centers on a global basis. Key Features of HP Software Publishing Services include: Software kit replication and fulfillment (CDs, documentation and licenses) Physical software kit fulfillment and electronic software distribution (ESD) services Training materials/kit printing and fulfillment Documentation printing and fulfillment (marketing collateral printing and fulfillment) Physical fulfillment Global facilities Kitting Strong inventory management/controls Electronic fulfillment 5. Warranty Services Warranty Services provides a comprehensive, Web-based solution for reliable, real-time warranty claims management. HP services include claim processing, extended warranty management, parts order and tracking, service effectiveness reporting, swap stock management, and RMA creation and tracking. HP CRM offerings address your critical customer-related business outcomes. Moreover, by exploiting the synergies of HPs customer analytics services, you can refine your customer segmentation schemes and use predictive analytics to fine tune marketing campaigns and cross-sell promotions and offers to the most receptive customers. These powerful CRM solutions enable you to: Refocus critical and scare resources away from tactical operations issues and toward more strategic business opportunities Increase revenues and accelerate growth through improved cross- and up-selling based on optimized segmentation and personalized treatment Improve customer satisfaction, retention and share of wallet Enhance brand recognition and equity Reduce operational costs and capital avoidance Scale your business up or down to meet fluctuating business demands Better manage end-of-life or disparate contact center technology environments supporting in-house and/or multiple outsource providers. Conclusion Nowadays modern and successful companies are able to see beyond simple ways of seeking the profit and be creative in building a relationship with its customers. As one can see from the Toyota case, which we took as an example, this way of thinking and focusing on customer relationship management is a beneficial method for building a clever strategy. Following the customers lifecycle has become more and more handy tool of CRM. If a company can predict where the customers are in the Lifecycle, it can maximize ones Return on Investment (ROI) and rise the profit. We mentioned the HP services to show, that CRM can be provided as a service and we have been basically grounding the theory with the case of Toyota, which is following the customer lifecycle very carefully and gaining success. During the process of working on this report we raised ourselves a goal, which was to expand our knowledge in a very interesting and handy topic. Successfully, at the end we can say we truly reached our goal with a help of literature research, productive work, and good team. Literature http://www.toyota.com/ http://www.toyota-global.com http://www.customerthink.com/article/lean_crm_toyota_strategy_that_works http://www.helium.com/items/1869467-a-look-at-toyotas-customer-retention-strategies http://www.washingtonpost.com/wp-dyn/content/article/2009/01/21/AR2009012101216.html http://h10134.www1.hp.com/services/contactcenteroutsourcing/ http://www.jimnovo.com/CRM-Lifecycles.htm http://marketingteacher.com/lesson-store/lesson-customer-life-cycle.html Customer Relationship Management, Ed Peelen, Prentice Hall, 2005

Free Essay: The Three Ages in Robert Frosts The Road Not Taken :: Road Not Taken essays

The Three Different Ages in The Road Not Taken  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   William George, in â€Å"Frost’s ‘The Road Not Taken,’† describes the way in which Frost depicts three different ages of the narrator of the poem.   These three different speakers all have to make a decision, and they face it in different ways.   The middle-aged self is the most objective speaker, and he mocks the younger and older selves as they â€Å"are given to emotion, self-deception, and self-congratulation† (230).   While the middle-aged self is able to maintain his objectivity, the younger and older selves are given to delusion and cannot maintain any objectivity. The first part of the article describes the relation between the middle-aged self and the younger self.   The younger self must make a decision about which path he will take.   While the middle-aged self â€Å"stresses the similarity of the two roads,† the younger self lies to himself because he is â€Å"too dismayed with or too ‘sorry’ about the nature of choice to notice that ‘passing there / Had worn [the two roads] really about the same, / And both that morning equally lay / In leaves no step had trodden black’† (230). The younger self pretends that one path, the path he is going to take, is different, that it is less traveled. The second part of the article describes the relation between the middle-aged self and the older self.   The older self must make a decision about whether or not he will tell the truth about his past. â€Å"In this ‘age’ of the persona, the choice will be either to tell the truth or to lie about the choice made ‘ages and ages’ before. . . . [But] the older self ignores what the middle-aged self had come to know about that first choice: that ‘both [roads] that morning equally lay.’ Only self-aggrandizing self-deception could cause the older self to ignore what the middle-aged self clearly knows† (231).

Charity Begins at Home Essay

It is an old saying which holds good in every sphere of life, It means that a person’s first duty is to help the members of his own family. Any act of goodness can be in the right direction only if it spreads goodness all around, but a good act must be started from one’s own environment. Everybody should do good to his family members first. Charity to others at the cost of starvation at home cannot be appreciated. If a man ignores his family members and does good to others, he is most likely to be an object of ridicule. The family members are the first charge on one’s resources. If somebody is in a position to do some good or to extend some help or assistance—monetary or otherwise—to others, he must see to it that the members of his family are not left in deprivation. It is only after the needs of the members of the family are fully met, the help and assistance may be distributed among others. Here, too, there is a comparative priority—relations, friends, community circle and so on and so forth. If we take the case of social reform, a man should first try to introduce reform in his own family. Instead, if without reforming his own family, he tries to reform others, people will not listen to him. He would rather end up in failure. It does not carry any weight if a chain smoker advises others to give up smoking while he himself does not leave the same. It is better if one presents his Own example. Philanthropists donate money to educational institutions, hospitals and orphanages. But before doing so, they must try to satisfy the needs of their family, relatives, friends and com-nunlty. A doctor must attened to the health problems of his own (tolly members before extending medical advice or assistance to ‘Charity begins at Home’ also means that unless a person is to his own family members, he cannot be expected to be good †¢Others. The reasons are obvious. Family is the core of one’s i is the immediate environment. The first responsibility of II towards his family. A man is alway more sincere to his lily than to any other person. A normal man cannot over-_ Ignore the family ties and responsibilities. If somebody ‘ Uself an exception, he is likely to be mocked at or looked by others. acts must have their beginnings from one’s own or environment. Nobody cleans other’s house before his own. Before lighting a candle in the temple Xhis own house. Before feeding others one does mily members. For all the good acts one’s family One cannot rather do ood things to others in If one ignore one’s own family in that regard. jtoo 11 equally applicable in the international field. Mil primary responsibility for its own people. It can do good to the whole world only after it has met the requirements of its own people. A country committed to the removal of povery in the world must first tr y to remove poverty of his own people. Beginning of disarmament must be made by the country itself before making a plea for world disarmament. It is no gain to call upon the people of the world to abjure war, if the country or the leader making this plea does not believe in peace.

Studying Abroad Persuasive Speech Outline Essay

Introduction Attention Getter: If you want to learn about someone walk a mile in their shoes. What greater way is there to understand another culture’s point of view than studying abroad? Studying abroad is a life changing opportunity that benefits not only you but our nation and the world. Central Idea: I am going to tell you how you can during college by studying abroad. Establish Credibility: for the past couple of weeks I have been researching this topic, and because of what I have learned from this research I have decided to study abroad at some point during my college years. Preview Statement: First I will define what studying abroad is. Secondly I will discuss the benefits that studying abroad gives you. Thirdly I will talk about how affordable studying abroad is and the scholarships that are possible. Lastly I will give you a visualization. Body A. What study abroad is, well the education board for abroad defines studying abroad simply as a program in which students attend school in a country outside the United States and receive academic credit toward their major. Which here at USI, there are over 50 different countries that you could choose to study abroad in, according to the USI international website. B. Think of what studying abroad can do for your career. Studying abroad is so much fun you will forget that you are gaining academic credit while visiting another country. Not to mention the knowledge and experience that can help you succeed in future career options. The studying abroad experience is a great addition to any resume and can help you snag the job of your choice. By studying aboard it gives you that extra edge that employers might be looking for according to CNN.com. Employer’s desks are covered with stacks of applications but your experience from studying abroad will set you apart from other well quali fied applicants. C. A common myth most people think is that studying abroad is expensive, but it actually is affordable. Most students don’t believe that they can get scholarships for study abroad. In 2007, the House of Representatives passed a bill that would add more than $80 million every year to study abroad scholarships according to Hose of Representative members Salisbury, Umbach, and Pauslen. Most students look  for financial scholarships, when they should be looking for ability based scholarships. Lots of money goes untouched and there are a lot of scholarships for everyone going abroad, even professionals, according to Kruempelmann . Here are some tips that you can follow on slide 6 here. D. Try to picture a world where people are not allowed to leave the country that they are born in. Imagine the consequences we would face if we ignored the world around us. Lack of knowledge and understanding of other cultures could lead to disaster. Every culture benefits from the values, beliefs, traditions, and experiences of other cultures. The world is a better place when there is understanding among different cultures. Therefore, if you study abroad you can be an essential part of keeping the world together. Conclusion A. The rising benefits of studying abroad are undeniable and affordable! Going to a different country can be scary, but it can also be fun! You learn a different culture, language, and view on the world. There will be so many stories that you will never forget about from your time abroad. You will not regret it. B. I leave you with this quote from Henry Miller â€Å"One’s destination is never a place, but a new way of seeing things.

Harry Potter and the Philosopher’s Stone Essay

First published in England in 1997 as Harry Potter and the Philosopher’s Stone, the book quickly became wildly popular. The next year saw its publication in the United States, this time titled Harry Potter and the Sorcerer’s Stone, receiving critical acclaim and several awards. I would rate this book 9 on a scale of 10. Both the Carnegie Medal and the Newberry Medal awards consider plot and character development when judging books. Harry Potter and the Sorcerer’s Stone clearly meets those criteria. As the novel unfolds, the reader discovers the information about the wizarding world along with Harry. Characters grow and become more than flat stereotypes – Hermione’s change from bossy know-it-all to genuine friend and partner-in-crime is just one example. The dialogue between characters is believable and Harry’s inner thoughts serve as further exposition without slowing down the action. The novel is long in getting started, which makes sense because the author has to set up a story that will continue over six more books. New readers just have to make sure they keep reading and not quit out of boredom. The illustrations at the beginning of each chapter are good for prompting the reader’s imagination. I would have liked to have seen a few more scenes with illustrations, however. Among them would be a drawing of the Sorting Hat, perhaps as it sat on Harry’s head; an illustration of the dead unicorn in the forest with the frightening creature drinking the blood; and a picture of at least one of the scenes of the children getting past the spells guarding the stone. The chess game would have made an interesting illustration. Besides Mary Grandpre, I think Ludwig Bemelmans, who wrote and illustrated the Madeline books, would have done a good job with Harry Potter. His style of pen and ink drawings are simple yet contain a lot of detail and would fit the tone of J. K. Rowling’s books. The first Harry Potter book as well as all the subsequent books were huge best-sellers. In fact, it was this series that prompted the New York Times to create a separate list for children’s books since Harry Potter monopolized space on the existing top-ten list. But beyond popularity, Harry Potter and the Sorcerer’s Stone is a classic children’s book because of its story. The book incorporates a common theme of good vs.  evil with humor, fast-paced action and relatable characters. Fantasy and magic also resonate with children, and Rowling’s books will surely join those of C. S. Lewis and J. R. R. Tolkein as favorites for generations of children. This book makes reference to numerous other works. Dumbledore is a member of the Order of Merlin, an allusion to the King Arthur myth. Goblins and trolls populate the folk and fairy tales of many cultures. The vampire that Professor Quirrell comes from Dracula and werewolves go all the way back to Ovid. Fluffy, the three-headed dog is based upon Cerberus in Greek mythology. The mirror of Erised is similar to the magic mirror in Snow White or the titular looking-glass that Alice stumbles through. Finally, of course, is the medieval legend of the philosopher’s stone and the French alchemist, Nicolas Flamel. Although the U. S. publisher changed the name of the book thinking that American readers would be unfamiliar with the philosopher’s stone, the book kept most of its English-ness. Foremost is the concept of boarding school, which is much less common in the U.  S. Along with that, Hogwarts has houses, prefects and Head Boys, all similar to Eton College and other British public schools. The robes that Harry and his friends wear are like the robes worn at Oxford and Cambridge. But what makes Harry Potter and the Sorcerer’s Stone quintessentially British is the lack of teenage drama found in most American books for children and young adults. Harry and his friends face challenges from , but they never have to deal with underage drinking, teen pregnancy, drugs or gangs.

Business process management Essay Example | Topics and Well Written Essays - 250 words - 1

Business process management - Essay Example Mature organizations on the other hand, produce quality products or services effectively and there is no variation in efficiency and quality. 2b Describe a capability maturity model with which you are familiar. The model can be described in two ways . Mature organizations use objective and statistical basis of judging product quality and analysing problems with the product and process.Managers supervise process by monitoring the quality of the software products and the processes that produce them . Schedules and budgets s are forecasted making use of previous process data available. These forecasts produce realistic estimates of costs, schedules, functionality, product quality. There is not much variation in forecast and actual figures obtained. In general ,the mature organization follows well planned process because all employees understand the importance of quality and hence coordinate well. The second way is used to explain immature organisations.In immature organisation the produ ction process lacks coordination. Some employees produce high quality results and some do not which results in unsatisfactory results. On the other hand a mature is well coordinated and organised. Every employ puts is his best and produces high quality results.

Management info Systems Individual work wk9 Essay

Management info Systems Individual work wk9 - Essay Example This information can be quickly disseminated if the appropriate information-sharing technologies are put in place. These technologies also need support from networks that are capable of global communication (Hossein,2013). Global Information systems are defined in two ways; control and coordination. A control centered global information system is characterized by a centralized data architecture that is used across the organization. This structure is characterized by standard report formats, and the system is designed to track the performance of the organization. The coordination centered global information system is characterized by decentralized data architecture. Each department in the organization has an element of standardization within it and is capable of communicating these standards to other departments. The technologies used support informal communication and the encouraged socialization (Hossein, 2013). There are numerous factors that are crucial to any global information system. These are the operational and strategic requirements. Operational requirements entail the ability of a global information system to provide support for daily activities within the organization. It should also provide consolidated global reporting, ease of communication between the head organization and its branches across the world and management of short –term foreign exchange risks. Strategic requirements entail the ability of the information system to provide support for long-term goals. These include management of long-term foreign exchange risks, global risks, and political risks. The design and execution of global information systems face various obstacles. Lack of standardization across the countries in the world is one major factor. The differences in time zones, language barriers, taxation policies, and language barriers pose an enormous challenge in the development of global information systems. The lack of

Textile Industry in USA Essay Example | Topics and Well Written Essays - 4750 words

Textile Industry in USA - Essay Example The industry comprises various, fragmented set of services that range from small, family-owned and-operated facilities that normally employ older, conventional manufacturing systems to giant integrated mills that employ the most modern machinery and manufacturing equipment. In 1996, Mexico pushed China aside as the major U.S. supplier of textiles and garments. Textiles and apparel are responsible for about 20 % of the U.S. trade loss. Recently, the loss in textile and apparel business was estimated as $52 billion. In accordance with the WTO, in 1998, the U.S. imported $69.1 billion worth of textile merchandise making it the largest importer. Exports are about $17 billion. Moreover, the Asian financial predicaments have impacted the U.S. textile industry. The American Textile Manufacturers Institute (A.T.M.I.) has resolved to firmly dispute against the new rush of Asian imports into the USA, following the depreciation of Far Eastern currencies. Apparel imports from Asia are up 12 % for 1998 to 5.9 billion square meters. In addition, Asian imports of fabrics, yarn and home fixtures have risen by 16 % to reach 6.1 billion square meters. Accordingly, U.S. fabric manufacturer Burlington declared in January 1999 that it would decrease its manufacturing facility by 25 %, as a result of bigger Asian garment imports in the U.S.A. Seven factories were shut, and 2,900 people fired i.e. 17 % of the labor force. Burlington Industries hires 17,400 persons in the U.S.A., 18,900 all over the world. It is anticipated that the U.S. textile and apparel industry's has experienced a decrease in employment from 1.5 million people in 1990 to 985,000 in 1999. Nevertheless, it is believed that as the World Trade Organization is more phased in and business impediments continue to decrease, the position for the textile industry on the global side looks assured for both exports and imports. Moreover at the same time as the economic predicament in Asia may turn up ostensibly to intimidate the textile industry with a rush of cheap goods from those nations, some crucial aspects make sure that the industry will be less at risk. The central of these aspects is the North American Free Trade Agreement (NAFTA). Statistics show that the agreement has already facilitated quickens businesses between the U.S., Canada and Mexico, with imports from Canada and Mexico representing 21.1 % of all U.S. textile imports. Especially important, U.S. exports to the two nations comprise 45.6 % of all U.S. textile exports. As there has been a common drop in demand for U.S. made products, this enlarged trade among North American nations will help to reduce the shock that the crisis might otherwise have on U.S. producers. In contrast, U.S. textile importers and developing countries have blamed the U.S. government of not fulfilling global Agreement on Textiles and Apparel (ATA). A key component of the ATA requires the phase-out of quotas on textile and apparel trade. Various American importers and retailers, in addition to the developing countries that export goods to the USA, have condemned the U.S. government for continuing quotas on various imports until the end of the 10-year phaseout period, which started in 1995. On November 15, 1999, the USA and